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Manager, Global Product Marketing
Le Labo
Brooklyn
Beauty and Fragrance
Full time
Posted 2 weeks ago
Copied
Market: NY - New York
Industry Segment: Beauty and Fragrance
Category: Marketing
Seniority: Manager
Job Type: Full time

Marketplace Role

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Job Description

Job Summary:

We are looking for a passionate Product Marketing Manager who will play a key role in supporting our product marketing strategy and innovation. The manager will be responsible for driving key milestones in our innovation pipeline, as we accelerate growth and adopt new tools and continue to develop our processes.

The manager will work closely with key brand functions (e.g., Product Development, Packaging Development, Education, Finance, Supply Chain, Global Marketing) to ensure we are making timely progress and that our markets are informed and educated. This is a fantastic opportunity to learn, take ownership, and have a significant impact on a fast-growing brand.

This position requires analytical expertise as well as strong project management skills and a team player mindset. This position is based in Williamsburg, Brooklyn, reporting to the Product Marketing Director.

Key Roles and Responsibilities:

Innovation: help manage all aspects of new launch development, from concept initiation, to delivering on key milestones, to driving go-to-market execution

  • Provide strategic input for pricing, weight claims, forecast estimates, packaging, formula, distribution, and cost of goods targets for new launches based on product architecture, historical sales performance, and competitive benchmarks. Support Director in compiling detailed and informed directions for new launch briefs and help present them to Product Development, Packaging Development, and Supply Chain teams.
  • Develop product offerings overviews for new launches and programs, ensuring submissions are accurate and complete. Post offerings on internal marketing forecast system and maintain with any subsequent updates.
  • Work closely with Supply Chain, Product Development, and Packaging to ensure product launches are tracking on time by conducting weekly status meetings to review key innovation calendar milestones. Communicate any updates (e.g., delays, product lineup shifts, etc.) to markets.
  • Create post-mortem analyses for major new launches, compiling quantitative and qualitative information and partnering with Press and International teams to capture initial market feedback, sales data, and hindsight learnings.
  • Partner with Development teams, Global Marketing, and Education to ensure materials for markets (e.g., training guides, visual merchandising) are accurate and complete

General Product Marketing

  • Perform SKU and portfolio analysis on an on-going basis, monitor SKU productivity, and stay up-to-date on trends and opportunities (both within industry and outside) through competitive analysis.
  • Create annual year-end product performance recaps, highlight potential white space areas for innovation and opportunities for SKU consolidation.
  • Address product questions/issues from markets on distribution, sample timing, product codes, etc.
  • Help to manage and facilitate meetings with partner teams, executing on relevant actionable items.
  • Assist Director and broader Marketing team on other select initiatives/deliverables, including Strategy, Budget, ad hoc analysis, etc

Champion and Steward Le Labo Values

Commit to broader responsibility & accountability for sustainability, diversity & inclusion while staying true to the Le Labo mission.

Demonstrate kindness and respect, empathy, inclusion, and humility, and ensure these are at the core of all interactions.

Embody the values of the manifesto through our actions, and drive accountability for contributing to the growing internal culture of Le Labo.

Create value and positive impact across all elements of our Brand, operations, teams, partners, and the broader world.

Exude passion for Le Labo and deeply appreciate, understand the Brand DNA

Qualifications

Qualifications and Skills:

  • College degree required
  • 6+ years of experience (product marketing or project management preferred)
  • Excellent ability to analyze and synthesize quantitative data (e.g., running and interpreting competitive analysis, product mix of business, etc.)
  • Must have strong PowerPoint and Excel skills, with an eye for formatting and presenting information in a digestible way
  • Strong written and verbal communication skills, ability to capture the unique tone of voice and visual cues / codes of the Brand
  • Impeccable attention to detail and accuracy
  • Highly organized with strong time management and able to manage multiple, complex projects in a fast-paced environment
  • Entrepreneurial, with a “roll up your sleeves” attitude
  • Be a motivated self-starter, with the ability to work quickly, independently, and collaboratively with a team-player mindset
  • Must be comfortable and adaptable in an entrepreneurial environment while navigating a structured, corporate atmosphere
  • Exude passion for Le Labo and deeply appreciate and understand the Brand DNA and voice

About Le Labo

Le Labo is a niche perfume company, born in Grasse and raised in New York City. We sparked a revolution ten years ago and today, we remain unconventional in the luxury perfumery market.

Every fragrance is freshly hand-blended and each label is personalized, before the eyes of our clients, at the moment of purchase.

Mindful in everything we do – from fragrance creations to where we choose to open a new boutique – our primary mission is to share the beauty of our craft with the world. It is more than just product; Le Labo offers sensorial experiences, memories and a point of view. It is a lifestyle.

Our global office is based in New York City and our European office is based in London. We are also a recent addition to the Estée Lauder family.

Manager, Global Product Marketing
Le Labo Fragrances
Brooklyn
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Manager, Global Product Marketing
Le Labo Fragrances
Brooklyn

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