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BROBSTON GROUP

Content & Influencer Coordinator

Posted 4 weeks ago
Dallas
Market: TX - Dallas
Industry Segment: Beauty and Fragrance
Category: Social Media
Seniority: Coordinator
Job Type: Full time
Remote? Fully Remote

Marketplace Role

As a service to our candidates we present 1000’s of luxury industry roles as part of our Marketplace offering. For these jobs you will be forwarded to the brand to apply directly.

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Content & Influencer Coordinator
Maesa
Remote
Beauty and Fragrance
Full time
Posted 4 weeks ago

Marketplace Role

As a service to our candidates we present 1000’s of luxury industry roles as part of our Marketplace offering. For these jobs you will be forwarded to the brand to apply directly.

Job Description

Pay Range: $50,000/yr – $65,000/yr. Exact compensation may vary based on skills, experience, and location.

Key Responsibilities:

  • Proven ability to create content that performs across multiple platforms with initial focus on Instagram & TikTok
  • Collaborate with Social Media Manager to build a content calendar that aligns with brand priorities and marketing objectives
  • Create and edit 20-25 pieces of video and still content per month that can be used on Instagram & TikTok
  • Create and execute 15-20 Instagram story concepts per month
  • Concept ideas for influencer campaigns and content creation as needed
  • Understand best design practices across all social channels, especially Instagram, Facebook, TikTok, Pinterest and YouTube
  • Ideate, create, present, and deliver content in support of paid and organic social including both stills, animated and video
  • Research social content trends to maintain a fresh point-of-view
  • Collaborate with Influencer Marketing team and drive influencer strategy, including campaigns and content needs to drive brand awareness, channel growth and engagement
  • Collaborate with cross-functional teams on concepts for influencer mailers and manage sourcing/execution around mailer components
  • Support influencer team on outreach to new influencer and creator partners
  • Manage any social/influencer project logistics on the ground in Dallas
  • Serve as the liaison between Ny and Dallas brand teams

Requirements / Qualifications:

  • College degree: BA or BFA with a focus on Graphic Design, Communications Design, or UX/UI preferred
  • Digitally native social first content creator
  • 3+ years creating for brands in the social space
  • Proficient knowledge of social media editing apps (InShot, Splice), Adobe Creative Suite (especially Photoshop, InDesign, Illustrator, After Effects, (Creative Cloud express (formerly spark) a plus
  • Understanding of what is happening in culture and the haircare and beauty space
  • High level of initiative and positive approach
  • Ability to create and revise projects quickly
  • Able to work independently on multiple projects in a fast-paced environment
  • Strong oral and written business communication skills. Must be able to effectively interact and speak persuasively with all levels of management.
  • Open to some travel (some visits to NY office, influencer events, etc.)
  • Passionate about all things social

About Maesa

Maesa is the world’s largest independent beauty brand incubator. Maesa operates two categories of business – exclusive brands for mass, drug and specialty retailers and outsourcing for beauty brands. Maesa partners with over 80 global customers such as Sephora, Urban Outfitters, Target, Ulta, Parlux, Ralph Lauren, Sally Beauty, Banana Republic, Walmart, H&M, and Zara. Launching over 4,000 proprietary products per year, Maesa delivers marketing and white space analysis creating proprietary design, product development, speed-to-market, cost savings, and resource efficiencies. Vertically integrated with marketing, design, engineering, product development/formulation and regulatory, Maesa has mastered “commercializing creativity” servicing the fundamental revolutionary change in the beauty industry. Headquartered in New York and Paris, with additional offices in Los Angeles, Vienna, Dubai, Hong Kong, and Dongguan, Maesa employs about 350 team members worldwide with over 200 employees in the US.

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Content & Influencer Coordinator
Maesa
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