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BROBSTON GROUP

Digital Marketing Manager

Posted 1 week ago
Dallas
Market: TX - Dallas
Industry Segment: Department Stores
Category: Digital Marketing
Seniority: Manager
Job Type: Full time

Marketplace Role

As a service to our candidates we present 1000’s of luxury industry roles as part of our Marketplace offering. For these jobs you will be forwarded to the brand to apply directly.

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Digital Marketing Manager
Neiman Marcus
Dallas
Department Stores
Full time
Posted 1 week ago

Marketplace Role

As a service to our candidates we present 1000’s of luxury industry roles as part of our Marketplace offering. For these jobs you will be forwarded to the brand to apply directly.

Job Description

The Digital Marketing Manager will lead our testing and growth pod/initiatives for performance digital marketing. This role is responsible for developing, testing, executing and measuring Neiman Marcus’ Digital Marketing growth strategies through the tactical management of all Digital performance channels. The Digital Performance Marketing “pod” focuses on Omni-Channel customer acquisition, site traffic, conversion, and revenue for NeimanMarcus.com. Position reports to the Director of Digital Marketing for the Neiman Marcus Group and will work closely with the Director of Social Media and Merchandising teams.

Primary Responsibilities

  • Work cross functionally to design, execute and measure Digital Marketing test strategies to support e-commerce and retail businesses.
  • End to end management of digital marketing tests to drive sales of our 400K+ products in stores and online in order to achieve direct response and branding objectives through the use of Search Engine Marketing (SEM/PPC), Comparison Shopping Engines (CSEs), Product Listing Ads (PLAs), Remarketing, Affiliate Marketing, Programmatic Display, and Paid Social Media Advertising (Facebook, Instagram, Pinterest, YouTube).
  • Responsible for forecasting, flighting, media measurement and scaling test recommendations shown to deliver incremental Omni-Channel sales.
  • Responsible for turning data into actionable insights using analytics tools. Toolset currently includes Adobe Analytics, Google Analytics 360, MarketShare, Facebook Analytics, CRM data, in addition to channel specific analytics/tracking tools.

Job Requirements 

  • Bachelor’s degree in a quantitative field. Preferably Business, Finance, Engineering, Economics, MIS, Computer Science, Statistics, or Mathematics
  • 5 years of progressive business experience at companies with a significant e-commerce presence
  • Retail experience preferable
  • Deep understanding of the mechanics behind successful Digital Marketing campaigns and the technical infrastructure required to extract the most value from each Digital Marketing channel
  • Experience managing large multi-channel Marketing budgets and maximizing return on ad spend
  • Highly analytical and strong metrics-driven decisioning skills
  • Experience working across a large matrixed organization with the ability to influence, work collaboratively, and gain consensus is strongly preferred
  • Demonstrated ability to implement change through the effective use of communication skills in formal and informal settings
  • Experience using web analytics tools and exposure to associated Marketing and Advertising technologies (e.g. ad servers, DSPs,
  • DMPs, DS3, site data layers, tag management systems, etc.)
  • Database (SQL) or web development experience not required, but a plus.

Additional Information

  • Posting Date: Sep 12, 2022
  • Overtime Status: Exempt

About Neiman Marcus

NMG and our brands—Neiman Marcus, Bergdorf Goodman, Last Call, and Horchow—are relationship businesses that lead with love for our customers, associates, brand partners, and communities. Our strategy of integrated luxury retail is about creating long-term relationships with our customers. It’s this connection that creates emotional and high lifetime value potential.

Leveraging the expertise of our 9,000+ associates, we exhibit a growth mindset in how we deliver across our three channels of in-store, ecommerce, and remote selling. In addition, we are continuing to make investments in data and technology that allow us to scale a personalized luxury experience.

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Digital Marketing Manager
Neiman Marcus
Dallas
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Dallas

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