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BROBSTON GROUP

Director/Senior Director, Global Retail Excellence

Posted 1 week ago
New York
Market: NY - New York
Industry Segment: Beauty and Fragrance
Category: Multi-Unit Retail Management
Seniority: Director
Job Type: Full time

Marketplace Role

As a service to our candidates we present 1000’s of luxury industry roles as part of our Marketplace offering. For these jobs you will be forwarded to the brand to apply directly.

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Director/Senior Director, Global Retail Excellence
Fresh
New York
Beauty and Fragrance
Full time
Posted 1 week ago

Marketplace Role

As a service to our candidates we present 1000’s of luxury industry roles as part of our Marketplace offering. For these jobs you will be forwarded to the brand to apply directly.

Job Description

Main Job Objective

With a comprehensive understanding of the global retail landscape and global omni sales channels, the Director/Senior Director of Global Retail Excellence will help devise and implement a commercial distribution strategy, go-to-market retailer strategy and support on the development of omnichannel retail tools and services.

This leader will influence cultivating a customer-centric mindset in the global team, bringing in market expertise and a retail Pov through every step of the product development, operations, sales and campaign creation process to ensure market and channel relevancy in global campaign deliverables.

The Director/Sr Director will also ensure consistency of campaign messaging online to offline, through messaging hierarchy, bridging in briefs with VMSD & Marketing/digital and harmonizing across different channels inclusive of boutiques, open sell, travel retail, and digital.

Leading with a consumer centric mindset, this hire will curate an omnichannel consumer journey and bring innovation to the brand through omnichannel initiatives in partnership with cross-functional partners including Marketing, Digital, Social, VMSD, Education, and CRM.

As a champion of retail excellence, the Director/Sr Director, will also be responsible for liaising global store operations both on the front and back end, and will ensure retail excellence through all brick-&-mortar touchpoints.

Reporting directly to the Global SVP of Global Retail, the Director/Sr Director will lead, coach and manage a high performing team of two.

Profile

Responsibilities

  1. Build commercial excellence
    • Define the distribution channels for new launches
    • Build exclusive retailer strategies and support in channel and retailer commercial differentiation
    • Define Eol & phasing strategy for product renovations to maximize business potential
    • Be the retail representative to help define retail priorities & strategy per market/channels throughout 360 campaign process
    • Reinforce retail performance Kpis to support markets in increasing productivity per door

  2. Ensure consistent and harmonized customer experience across all touchpoints
    • Help define campaign & evergreen messaging at each retail touchpoint, focusing on key franchises & categories
    • Define channel-specific services and retail tools (gifting tool, consultation protocols, retailer exclusive offers) to amplify brand positioning and skincare efficacy
    • Act as the bridge between Marketing, Operations, Product Development and Education to harmonize online and offline messaging to magnify business impact
    • Partner with Vmsd & digital team to digitalize in-store experience and further enhance the consumer journey
    • Identify business opportunities and develop innovative & engaging retail tools to drive business & engagement

  3. Ensure retail excellence for in-store operations
    • Manage Nps & mystery shopping program to ensure impeccable service standards across the globe
    • Partner with quality team on Cs-related inquiries and solutions & monitor customer service tools
    • Manage retail operational tools (Nps, store manual, retailer presentations, music ambiance…)
    • Be the retail lead for all other store operational needs (new market opening support, sampling strategy, promotional offers, etc.)
    • Continuously evolve uniform to standardize in-store experience and brand image
    • Co-develop consultation tools & service models with Education team to elevate in-store services
    • Integrate relevant digital elements across all channels

What you will learn (and/or achieve) in the first 6 months:

  • Learn the role & scope of key cross-functional partners (retail, education, digital, Vmsd, marketing, etc.) and develop collaborative working relationships with main day-to-day partners
  • Become the retail go-to person for global & market partners & identify opportunities for fresh to become a more omni-brand
  • Demonstrate a pro-active attitude by fully owning communications with relevant global partners on building omni consumer experiences and sharing best practices around the globe

What you will achieve in 12 months:

  • Act as key point person for cross functional team as the retail expert with thorough understanding of individual market and retailer commercial needs
  • Plan and build launch commercial strategies by market and channel
  • Plan, coordinate and pilot new initiatives to help create omnichannel experience that meets brand’s strategic objectives
  • Contribute to creating a seamless online-to-offline customer journey

Additional Information

  • Bachelor’s degree or equivalent experience
  • 8+ years of commercial, retail and/or omnichannel experience – experience working with Asian markets a must – Mandarin is a plus
  • Excellent knowledge of omnichannel happenings: digital trends, retail landscape and emerging consumer behaviors
  • Results-oriented, with strong project/process management experience and skills
  • Managerial experience in leading and motivating a team
  • Digitally connected and aware of ongoing global trends especially in Asia
  • Ability to work collaboratively and build positive/effective business partnerships
  • Ability to interact with all levels of management in a fast paced, high growth, continuously evolving environment
  • Must have outstanding interpersonal and communication skills, both verbal and written
  • Highly organized with strong attention to details
  • Occasional international travel might be required

Based in New York, Ny

Salary Range

$140,000 – $175,000

About Fresh

In 1991, our founders Lev Glazman and Alina Roytberg saw the need for beauty that was both effective and indulgent. Following their American dream, they opened a small store in Boston devoted to curating natural products from around the world and engaging a community. The original shopkeepers, they created a brand that touches people’s hearts as well as their skin—and quickly developed a cult following.

Today, fresh is a global company headquartered in New York offering a full lifestyle line spanning skincare, lip care, bodycare, and fragrance in 16 countries. But we don’t just aspire to make the best products on the market; we want to be the best beauty brand to work for. Whether developing a breakthrough formula, designing a marketing campaign, or welcoming guests in our shops, you are hand-picked to join us on our journey to make the world more beautiful one heartfelt experience at a time. Because beauty is more than skin deep. And fresh is more than a brand…it’s a feeling.

In 2000, fresh partnered with the world’s leading luxury products group, Moët Hennessy Louis Vuitton (LVMH), gaining invaluable access to expertise, research, technology, professional development opportunities, and world-class benefits. The Group is comprised of a unique portfolio of over 70 prestigious brands including Louis Vuitton, Sephora, Dior, Benefit Cosmetics, Bulgari, and Veuve Clicquot, At fresh, we’ve created a warm, inspiring environment that encourages our teams around the world to dream big, because that’s how we got here. On any given day, you might find us celebrating a fresh family member, testing out new beauty products, or hitting the streets during a trend tour. Curiosity, passion, generosity, and a sky’s the limit spirit are woven into our DNA, stemming from our founders, and those values fuel our search for the extraordinary—in product and people.

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Director/Senior Director, Global Retail Excellence
Fresh
New York
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Fresh
New York

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