Brand Education Manager, Haircare

Posted 2 weeks ago
New York
Market: NY - New York
Industry Segment: Beauty and Fragrance
Category: Marketing
Seniority: Manager
Job Type: Full time
Pay Range: $90,000/yr - $110,000 annually

Marketplace Role

As a service to our candidates we present 1000’s of luxury industry roles as part of our Marketplace offering. For these jobs you will be forwarded to the brand to apply directly.

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Brand Education Manager, Haircare
New York
Beauty and Fragrance
Full time
Posted 2 weeks ago

Marketplace Role

As a service to our candidates we present 1000’s of luxury industry roles as part of our Marketplace offering. For these jobs you will be forwarded to the brand to apply directly.

Job Description

About the Role:

The Manager, Brand Education is responsible for leading all brand and hair category education for Kristin Ess. Reporting into the Sr. Brand Manager, Marketing this role will involve collaborating with marketing, social media, influencer and sales to plan for new launches, support key marketing initiatives and create educational content that aligns with business priorities. The brand education manager will be the face of the brand’s education pillar and represent the brand digitally and in-person at events. This role will also support the innovation team by providing input into product development including formula testing and evaluation.

  • Certified Hair Professional that can act as the Kristin Ess product knowledge expert
  • Create educational content for the brand for use in-store, online, on social etc.
  • Ability to lead product and hairstyle tutorials on video for social, digital and retailer campaigns
  • Lead the creation of retailer training and education materials and presentations for existing product and future innovation
  • Partner with brand innovation team on creation + deployment of education materials for new launches
  • Conduct competitive research and identify trends for hair products + styles in the global market
  • Proactively leverage existing content or create new content that highlights how products within our portfolio can align with market trends
  • Lead the hair direction for content shoots and manage stylists to ensure cohesive look and feel of hair color + hair styling
  • Develop professional working relationships with marketing, customer development and key account buyers through a collaborative approach
  • Scheduling and manage weekly, monthly, and quarterly meetings both internally and externally
  • Manage additional projects, deliverables and timelines as needed
  • This role is based in NYC with 20% travel (travel examples include: retailer/customer meetings, content shoots, education trainings, PR + influencer events and any ad-hoc in-person marketing meetings). This role can be hybrid but should expect to be in the NYC office 2-3 days/week.

Requirements and Preferred Qualifications:

  • Cosmetology license required
  • Hairstylist with at least 3 years’ experience
  • Well-rounded cut, color + styling expertise
  • Collaborative approach to projects
  • Beauty and haircare lover
  • Stays current with what’s trending in hair for both products + styles
  • An ability to embody the Kristin Ess style
  • Proficient user of MS Excel, PowerPoint, Google Drive
  • A self-starter with strong organization skills

About Maesa

Maesa is the world’s largest independent beauty brand incubator. Maesa operates two categories of business – exclusive brands for mass, drug and specialty retailers and outsourcing for beauty brands. Maesa partners with over 80 global customers such as Sephora, Urban Outfitters, Target, Ulta, Parlux, Ralph Lauren, Sally Beauty, Banana Republic, Walmart, H&M, and Zara. Launching over 4,000 proprietary products per year, Maesa delivers marketing and white space analysis creating proprietary design, product development, speed-to-market, cost savings, and resource efficiencies. Vertically integrated with marketing, design, engineering, product development/formulation and regulatory, Maesa has mastered “commercializing creativity” servicing the fundamental revolutionary change in the beauty industry. Headquartered in New York and Paris, with additional offices in Los Angeles, Vienna, Dubai, Hong Kong, and Dongguan, Maesa employs about 350 team members worldwide with over 200 employees in the US.