Assistant Store Director

Posted 7 days ago
San Francisco
Market: CA - San Francisco
Industry Segment: Luxury Watches and Jewelry
Category: Retail Store Management
Seniority: Manager
Job Type: Full time

Marketplace Role

As a service to our candidates we present 1000’s of luxury industry roles as part of our Marketplace offering. For these jobs you will be forwarded to the brand to apply directly.

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Assistant Store Director
Tourneau | Bucherer
San Francisco
Luxury Watches and Jewelry
Full time
Posted 7 days ago

Marketplace Role

As a service to our candidates we present 1000’s of luxury industry roles as part of our Marketplace offering. For these jobs you will be forwarded to the brand to apply directly.

Job Description


The Assistant Store Director is responsible for partnering with the Store Director in maximizing store profitability by focusing on Tourneau’s key strengths. This includes ensuring an outstanding client experience, supporting and motivating Sales Professionals to meet or exceed sales objectives, and efficiently managing all store operations. Creating an outstanding client experience is a critical aspect of this job. It is accomplished by creating a positive, inviting and fun environment for the discerning client. This includes enthusiastic, presentable and knowledgeable Sales Professionals that understand the client, attractive and inviting displays, as well as clean and well-lit stores with the best selection of watches for the local market. An outstanding client experience also includes fully satisfying the client as it relates to the servicing a new or existing watch. It is crucial that the Assistant Store Director focus on developing a long-term relationship with the client that is based upon trust so that the client is more likely to think of purchasing from the store in the future. This includes strategically following-up with clients and handling escalated issues with outstanding diplomatic skills.

Essential Job Responsibilities

Support and motivate Sales Professionals to meet or exceed objectives (40%)

  • Clearly communicate on a daily basis sales objectives and how this relates to weekly and monthly targets. This includes vintage as well as Tourneau watches.
  • Train Sales Professionals on the art of luxury watch sales. This includes creating the relationship with the client, demonstrating excellent product knowledge to educate the client, helping select the appropriate watch and closing the sale. This is accomplished through new hire training and on-going coaching.
  • Coach Sales Professionals:
    • Provide just-in-time feedback to Sales Professionals on how to improve skill set.
    • Based upon sales summary, provide weekly coaching to Sales Professionals to ensure they are using all tools to sell, including the Watch Protection Plan, Tourneau Financing and Trade-ins.

  • Maximize percentage to retail on trade-ins and VIPs by ensuring the client understands the advantages of purchasing from Tourneau.
    • In accordance with Tourneau guidelines, determine trade-in value of a watch and guidelines determine any discount to be provided on a watch.

  • As needed, work with Sales Professionals to close sales.
  • Follow-up with Sales Professionals on clienteling, so that clients are more likely to think about visiting and buying from the store in the future.
  • Constantly monitor sales and identify brands that may require additional sales training in order to increase the comfort level of Sales Professionals in selling a particular brand.
  • Understand local competitors and equip Sales Professionals with this knowledge.

Efficiently manage all store operations and personnel (60%)

  • Supervise daily activities of CPO Manager, Service Manager, Cash Office and Sales Professionals in Store Directors absence.
  • Maintain clear communications with Regional Manager, Corporate Offices, other Store Directors and watch vendors.
  • Manage all business reporting including signing-off on Daily Business Report, creating weekly and monthly business reports for corporate, scheduling of personnel and payroll.
  • Responsible for opening and closing of store
    • Open store and safe in accordance with established security procedures.
    • Remove watches from safe and direct Sales Professionals to display in assigned cases or windows.
    • Manage inventory counts 2x per days with manager responsibility for Rolex counts.
    • Responsible for locking items in safe at close of business and retrieving case keys.

  • Monitor inventory received into or shipped from the store.
  • Approve special orders.
  • Closely monitor store security.
  • Constantly recruit top talent from competitors who demonstrate outstanding client service. This included interviewing, hiring and on-boarding.
  • Handle performance issues with staff, i.e., corrective actions and attendance.
  • Execute corporate directives/special projects as required.


  • Must be able to work a flexible schedule throughout the week.
  • A passion for developing clientele and selling.

Direct Reports

CPO Manager, Service Manager, Cash Office and Sales Professionals


  • 1-3 years of relevant luxury retail experience, including at least one year of management experience.
  • Prior watch and fine jewelry experience is helpful but not required.
  • Expert communication, leadership, and management skills.
  • Sales driven and results orientated.
  • Willing to be hands-on and work with the team to fulfill operational and organizational needs.
  • A Bachelor’s degree or equivalent in business or related discipline is preferred.
  • Bi-lingual language proficiency is a plus to cater to our international customer base.

We are an Equal Opportunity Employer. All persons shall have the opportunity to be considered for employment without regard to their race, color, creed, religion, national origin, ancestry, citizenship status, age, disability, sex, gender, veteran status, genetic information or any other characteristic protected by applicable federal, state or local laws.

About Tourneau | Bucherer

Tourneau has more than 30 retail locations in America, while Bucherer has 36 boutiques across Europe. The Bucherer 1888 brand, headquartered in Lucerne, Switzerland, since its inception, remains independent and family owned and is under the vigilant and dynamic direction of third-generation Jörg G. Bucherer, Chairman of Bucherer AG. Tourneau, now under the Bucherer wing, continues delivering exceptional service, teaming with the world’s leading watch brands to offer customers an unprecedented destination-shopping experience.