Associate Director, Performance Marketing

Posted 7 days ago
New York
Market: NY - New York
Industry Segment: Luxury Watches and Jewelry
Category: Marketing
Seniority: Director
Job Type: Full time
Pay Range: $115,000-130,000 annually

Marketplace Role

As a service to our candidates we present 1000’s of luxury industry roles as part of our Marketplace offering. For these jobs you will be forwarded to the brand to apply directly.

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Associate Director, Performance Marketing
David Yurman
New York
Luxury Watches and Jewelry
Full time
Posted 7 days ago

Marketplace Role

As a service to our candidates we present 1000’s of luxury industry roles as part of our Marketplace offering. For these jobs you will be forwarded to the brand to apply directly.

Job Description

Reports to: Senior Director of Media and Consumer Marketing



  • Lead iterative testing to optimize performance within designated channel(s)
  • Develop test & learn roadmap to inform investment strategy, identify new learnings and share Best in Class practices
  • Develop, execute, own and manage testing optimization strategies spanning ad assets, landing pages, targeting, media tactics, and new media channels
  • Measurably drive incremental ROI/ media effectiveness
  • Collaborate with internal and external stakeholders (e.g., other test leads, broader marketing, agency, etc.) to scale and track paid media recommendations


  • On a weekly, monthly and quarterly basis, report on media performance against business results; clearly articulate the media effectiveness and business impact inclusive of actionable insights to cross-functional stakeholders
  • Make recommendations to optimize channel and attribution methodologies, monitoring performance, analyze performance data from past and current campaigns/initiatives
  • Lead test and learn opportunities: Maximizing conversions by devising cutting edge Campaign structure, ad copy, journeys, and conversion optimization
  • Manage SEM team at media agency; direct team on tactical execution of programs across all lines of business, budget management, optimization, bid strategies, measurement, etc.
  • Work closely with internal media team members and counterparts across Marketing to ensure that the SEM program strategy is in line with broader KPIs and advertising/line of business objectives
  • Leverage data and analytics insights as a key driver of ongoing program strategy (optimization plans, integration of audience segmenting capabilities, test and learn agendas, etc.)
  • Conduct frequent competitive analysis
  • Lead feed provider strategy and optimizations in partnership with agency and internal teams
  • Look for opportunities to include new technologies and innovative tactics within the program; continuously monitor industry trends, technologies and standards for campaign learnings


  • Drive strategy and roadmap for channel growth
  • Partner with PR to identify influencer partnerships
  • Review and validate data for affiliate partner invoices
  • Manage, maintain and optimize affiliate publishers
  • Keep all publishers updated on any upcoming promotions / offers, launches
  • Monitor CPA and ROAS on an ongoing basis


  • Strategically evaluate proposed co-marketing opportunities, upsell promising initiatives to leadership, drive successful collaborative affiliate activation


  • 5-7 years of relevant retail SEM, PLA experience; media agency experience strongly preferred
  • Expert knowledge of Google, Bing, other Search Engine platforms and management tools
  • Knowledge of SEO/organic search functions to drive holistic brand presence across search engines
  • Experience working with Adobe Analytics and Google analytics
  • Proven track record of developing & executing effective media plans & strategies
  • Excellent attention to detail, superior communication, customer service & follow-up skills
  • Strong analytical & organizational skills, detail-oriented, flexible, diplomatic, resourceful
  • Luxury brand and ecommerce experience a plus

Education: Bachelor’s degree in a related field preferred (Advertising, Marketing)

Location: New York, NY

Travel: None

Base pay is one component of David Yurman’s total compensation package, which may also include the following for eligible employees: access to healthcare benefits, 401(k) plan, bonus, employee discounts, Summer Fridays (corporate roles), generous paid time off, sick time, and more.

David Yurman is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual’s age, race, creed, color, religion, national origin, sex (including pregnancy, sexual orientation, gender expression, military status, marital status, genetic predisposition, carrier status, disability or membership in any other protected class under applicable law.

About David Yurman

Art is the foundation of David Yurman. It is the story of the company’s beginning and its future. Founded by two artists, David and Sybil Yurman, in New York in 1980, the family-owned jewelry brand is rooted in artistic inspiration, craftsmanship and unconventional yet elegant designs. Since its beginning, the Yurmans have maintained a unique and unwavering take on luxury—relaxed and uniquely American.