Brand Marketing Director, TPH by Taraji & Incubation Brands

Position Summary – Brand Marketing Director, Tph by Taraji & Incubation Brands

Oversee development and execution of industry-leading marketing strategy to support and elevate Measa’s new brand launches. Meet growth objectives and contribute to overall company goals across the launch and ongoing innovation pipeline. Drive forward best-in-class Retail Experience and brand 360° plans, with an emphasis on optimizing retail strategies.

Position Overview

We are looking for a skilled & passionate Director of Marketing with proven experience in consumer goods to join our marketing team. This is a unique brand-building opportunity for someone wanting to leave their mark in the industry. As a Director, you are responsible for defining strategies and building annual consumer and channel brand marketing by understanding the consumer’s needs, customer and competitive landscape, business model metrics, P&L, and market dynamics. You will spearhead the development and execution of marketing programs from ideation to launch, with ownership over the 360-marketing plan. This includes working on all areas of the launch – building brand awareness in market, overseeing the creation of all brand assets and educational content, close liaison with the retail partner and external agency partners.

This role is for someone who thrives in an entrepreneurial environment with the ability to work autonomously.

Principal Duties And Responsibilities

• Strategy: Set vision and define success for brand and brand projects. Lead development of brand strategy and annual brand marketing plans. This includes business objectives, consumer and channel strategies, and translation of strategies to the consumer through the marketing mix.
• Business Results and Opportunity Assessment: Analyze market and business to identify opportunities for growth, define strategies and ensure objectives are being realized. Exercise critical thinking to set high performance standards, measure for success, and adjust plans to deliver against growth agenda. Lead post-launch analyses with support from brand teams and cross-functional partners.
• Business Plan and Project Management and Execution: Drive the business plan to deliver category and brand objectives. Oversee all brand projects including, but not limited to, advertising, merchandising, promotions, and innovation to deliver business goals. Oversee/create briefs that give focused direction to program teams/agencies to develop programs that build equity, drive household penetration and deliver business results. Plan and flawlessly execute launch 360 marketing programs – including, but not limited to, assortment, launch toolkits, competitive deep dives, and support of digital/social/website.
• Think Big yet scrappy creative ideas: Build brand campaigns around Taraji’s iconic status and her media following. Think big for the possibilities and how to use her channels and persona to create engagement with retailers and consumers that drives sales. Create big platform agnostic ideas followed by clear briefs for execution that are data informed. Partner internally and externally to deliver communications objectives and strong marketing Roi.
• Lead through P/L and manage budgeting: Collaborate with Sales and Finance team to drive the P&L with full ownership of Marketing budget, delivery of revenue and profit.
• Demand generation and forecasting: Partner with Sales and Ops teams to create a strong forecasting signals that predict demand for the brand. This is critical to ensuring that stock is available to take advantage of all the intended Marketing initiatives.
• Skills & Capability Development: Coach and develop Senior Brand Manager and Brand Manager. Develop business objectives, performance, personal development, and training plans. Provide coaching, feedback, and guidance.
• Cross Functional Management: Partner with internal teams and external agencies to ensure all product/seasonal activations are planned/executed on schedule and to budget.
• Champion the Brand: Drive alignment strategy with senior management and key commercial stakeholders. Responsible for consulting with cross-functional partners and driving alignment across the organization. Participate in key sales and marketing presentations.
• Founder engagement: Create a collaborative culture with the Founder and Founder teams driving stronger partnership and unlocking media channels for continued growth on business.

Qualifications and Requirements

• Bachelor’s Degree in related field of study, MBA strongly preferred
• 7 years+ of brand marketing/brand management experience; CPG experience from a Fortune 500 CPG corporation is preferred
• Beauty and Personal care experience is preferred, but not required.
• Modern marketing capabilities in digital marketing will be highly valued.
• Drives team culture
• Strong organizational and communications skills with the ability to work within a matrixed team, both internally and externally
• Resilience to thrive in a fast paced, change oriented environment
• Self driven, and rolls up sleeves to help other team members as opportunities arise
• Flexibility and willingness to take on additional responsibilities when needed
• Problem solver who can deal with ambiguity
• Ability to multi-task
• Action and results oriented