Brand President

Mission

The position is located in New-York and reports directly to the Regional Commercial Director.

The mission is to lead the development of the Baume & Mercier brand in US and Canada.

You will be in charge of developing the brand equity of the Maison, attracting & developing local clientele, driving sales and setting up our retailer network (wholesale) in the market, accelerating business growth and brand desirability as well as orchestrating the 360° engagement plan and enabling the transformation of digital & client centricity in the local organization

Responsibilities

Build and implement the yearly Business Strategic Plan and Budget:

• Propose and implement the distribution strategy to achieve the annual sales objectives
• Develop the business on all channels: Ecom, phone sales and Wholesale network
• Define the Distribution strategy in each country and negotiate with key Partners Prepare and implement action plans for the attainment of approved objectives with a smooth coordination amongst different parties.
• Elaborate and communicate the necessary reports (Sales Analysis including sell-out, sell-in, financial, etc…)
• Maximize the network performance and anticipate trade evolutions and opportunities
• Increase and improve the brand coverage
• Develop solid partnerships and action plans with the trade
• Monitor in-store inventory levels and stock rotation
• Implement a sell out strategy and deploy activation plans per account
• Develop the brand’s image in the market according to the guidelines
• Report key issues and activities to the Headquarters on a regular basis
• Prepare and present regular business reviews as well as the annual Business plan

Propose and monitor the annual budget:

• Monitor the implementation and control of budget expenses
• Analyse and follow-up network sales and targets
• Provide sales analysis and financial reports to Headquarters
• Responsible for the local P&L

Implement Marketing and Communication strategy, in line with Headquarters guidelines:

• Develop the marketing strategy and initiatives within the defined expenses envelope
• Manage all aspects of the brand’s image building and development
• Monitor all co-op marketing investments and ensure they are in line with Headquarters’ strategy
• Oversee and host Marketing and Communication events
• Entertain constructive relationship with local Media
• Represent and promote the brand towards the different clientele
• Enhance Maison’s knowledge of its final customers through end-client data capture / set up activation plans with our partners
• Monitor and benchmark competition

Manage the Operations processes:

• Elaborate and submit in timely manner the annual sales forecast for each entity
• Coordinate the supply chain from ordering to shipping
• Monitor and follow up monthly forecasting and purchasing process
• Manage, monitor and optimize local stocks
• Monitor and support After Sales Service performance

Manage the Baume & Mercier team in North America (4 direct reports):

• Recruit new talents to accompany the brand development
• Develop and manage a team covering Sales, Marketing, Communication and Operations functions.
• Define and communicate the mission and objectives to all team members, establishing priorities and assessing performance
• Develop a positive and entrepreneurial employee relations environment

Education

• Bachelor’s degree in Business Administration or MBA

Competencies

• Market and Team Management
• Operational Marketing and Communication project development

Professional Experience

• >7 years of managerial experience in Luxury goods or High value product industry

Languages

• English (required)
• French is a plus

Qualities & Skills

• Excellent Commercial background and negotiation skills
• Proven commercial experience in luxury goods as well as in marketing-mix
• You have an experience in managing a brand and/or a team
• You have a strong understanding of the new business challenges and client expectations (omnichannel approach…) and are able to lead transformational projects
• You like to collaborate with multiple stakeholders in an international environment and are able to manage priorities
• You have a strong understanding of the new business challenges and client expectations (omnichannel approach…) and are able to lead transformational projects
• You have strong transversal project management, negotiation, and communication skills
• You are a strategic thinker and a true problem-solver
• You like to collaborate with multiple stakeholders in an international environment and are able to manage priorities
• You are used to work in fast-paced and changing environments
• You have strong analytical skills and are results-driven
• You have the ability to adapt to a varied clientele by knowing how to show humility
• You are innovative, entrepreneur-minded, and solutions oriented, while keeping your feet on the ground.
• You like being in the field, visiting your customers and prospecting (at least 60% of activity)
• Strong communication and interpersonal skills
• Good knowledge on Excel and Powerpoint presentation
• Open to travel and visit the client across the region (at least 50% of activity)

Richemont offers a generous compensation and benefits package for eligible employees. Only candidates selected for further consideration will be contacted.