Summary

As the Sr. Marketing Manager for Zegna North America, you will be responsible for supporting strategic brand planning and executing the regional marketing strategy (US and Canada) across all channels (retail and wholesale). This position is accountable for all local events, in-store experiences, and other marketing initiatives which drive brand awareness, increase client engagement with the Zegna brand, and drive strong returns on investments. The Sr. Marketing Manager has strong analytical, communications, and presentation skills and is comfortable working cross-functionally. This position requires the candidate to be highly organized, detail-oriented, and manage multiple projects at once.

Responsibilities

• Allocate and manage budget for respective marketing lines.
• Collaborate on planning regional marketing strategy applying learnings/insights and suggesting innovative ideas.
• Work closely with HQ team to design and validate local strategy and execution.
• Establish strong partnership with cross-functional teams to align on plans and execution (Retail, CRM, Visual Merchandising, Finance, etc.).
• Ensure all events (brand, retail, client experiences) are delivered in a seamless and elevated manner with a hands-on mindset.
• Ensure all activations are designed to deliver strong ROMI.
• Monitor competitive activities and identify consumer trends/insights.
• Propose enhancements to events, retail activations, and client experiences.
• Own and develop Mall relationships to maximize brand awareness and visibility through mall marketing platforms.
• Establish and leverage relationships with potential brand partners, i.e., organizations that are relevant for the Zegna brand (Amex, hospitality, art industry, etc.).
• Design and deliver marketing activities to engage clients with the Zegna brand.
• Own all regional retail marketing activation including major local brand moments, i.e., Trunk Shows, local brand events, and Pop-Ups / Pop-ins.
• Support HQ during key brand moments, i.e., Fashion Show.
• Manage and develop Marketing Coordinator.

Requirements

• Bachelor’s degree or equivalent experience is required, MBA preferred.
• 7+ years relevant work experience in luxury marketing and events management.
• Ability to work independently & collaboratively with different levels within the organization.
• Strong cross-functional leadership and organizational skills.
• Business mindset/results driven.
• Strategic mind, deep consumer understanding.
• Proven success in creating integrated brand strategies.
• Passionate about clients, luxury, and experience.
• Excellent communication, written, and presentation skills.
• Detail oriented, passion and high sensitivity for the luxury world.
• Creative and innovative.
• Incredible ability to deliver high touch brand experiences.
• Strong analytical skills.
• Ability to problem solve and multi-task.
• Budget management experience.
• Team-oriented, builds bridges and inspires team.