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AVP, Retail
Officine Panerai
New York
Luxury Watches and Jewelry
Full time
Posted 3 weeks ago
Market: NY - New York
Industry Segment: Luxury Watches and Jewelry
Category: Multi-Unit Retail Management
Seniority: Vice President
Job Type: Full time

Marketplace Role

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Job Description


The AVP of Retail & E-commerce is responsible for strategizing and developing a 360 strategy for Internal Boutique network & E-commerce, organizing and ensuring synergy across a number of cross-functional teams to achieve positive brand and business impact in North America. Part creative and part analytical leader, the ideal candidate is able to effectively influence and amplify plans cascaded from HQ to meet the everchanging needs and visions of the region. The Avp of Retail & E-commerce manages directly the retail and E-comm teams and focuses on achieving sales objectives, profitability goals, high operational and merchandising standards as well as building highly motivated and sales-driven teams. The Avp of Retail & E-Commerce will be reporting to the Brand President of Americas.

Key Responsibilities

In collaboration with the Brand President

1. Business Development: Market Strategy, Turnover & Sales:

  • Create annual budgets, develop and execute strategic plans to achieve financial targets
  • Lead and develop the retail team to achieve business objectives
  • Closely monitor and analyze sales performance in all boutiques
  • Partner closely with the Operations and Supply Chain teams to ensure that all boutiques have the correct product assortment and product availability to achieve sales goals
  • Establish and maintain productive relationships with Hq Ny and Headquarters in Gva
  • Develop public relation events in cooperation with the Marketing and Communications Department to straighten relationships with existing client base and reach out for new ones
  • Work closely with the Brand President on P&L for the region
  • Ensure the Group’s internal control procedures are implemented, complied and closely monitored
  • Ensure that all employees are assigned sales and productivity goals and that they receive necessary support to reach these targets
  • Develop and lead digital business strategy for E-commerce
  • Develop 12 month & 3 year strategic business plans for retail North America with the ability to adapt to changing priorities
  • Partner with HQ and local market on web activities, infrastructure and new business opportunities: digital taskforce
  • Manage Client Relations/ e-boutique and ensure highest level of client service
  • Oversee e-commerce manager and daily e-commerce sales content and operations
  • Ensure Supply Chain and fulfilment operations for e-commerce
  • Lead reporting and analysis and be in-the-know of market trends and digital business opportunities
  • Manage and participate in store openings, closings, and relocation schedules and plan of action strategies

2. Client:

  • Ensure that boutique managers & E-Commerce manager proactively manage the clienteling process and boutique database
  • Work closely with the Marketing and Communications team/Crm to develop actions to straighten relationships with existing customer groups and find creative ways to reach out for new customers
  • Straighten awareness of the Brand
  • Provide input to the CRM team to recommend and implement local Crm activities to maximize sales and customer loyalty

3. People & Talent Development:

  • Participate in the recruitment for all open positions, the development and the growth of the boutique teams, closely coordinated with the Human Resources Department
  • Manage, implement, and monitor all Ambassador Kpis, guidelines and procedures
  • Support boutique managers development and help them manage their team performance

Identify and develop Panerai Ambassadors in the luxury network

Lead performance management of all Ambassadors

  • Embrace a collaborative environment with a co-construction mind-set with other teams to foster innovation
  • Manage the annual Performance Management Process. Conduct monthly meeting with the retail team
  • Identify talent and prepare and implement development plans and succession plans with the view to supporting the growth of the business and providing a pool of qualified and motivated employees
  • Ensure that Panerai/Richemont training initiatives are effectively implemented in the region
  • Provide leadership and share the company vision to motivate and retain talent
  • Develop resources and successfully execute recruitment strategies, as well as analyze market trends and the impact to hiring initiatives
  • Build strong and ongoing relationships with candidates in order to fill the pipeline for future openings
  • Meet current and future hiring needs, and assist in the development and rollout of retention programs
  • Track trends in recruiting and focus on retention of new hires
  • Support the onboarding of all new boutique hires

4. Brand Image & Merchandising:

  • Ensure a flawless presentation of Panerai in each boutique
  • Oversee the Brand image and visibility in coordination with our Store Design & Planning Department as well as Marketing and Supply Chain (product merchandising, visual merchandising, etc.)
  • Reinforce business model: Apo (auto-replenishment) process and appropriate stock level
  • Review assortments per boutique and Pos every week
  • Work with Visual Merchandising team to ensure display guidelines and timely animation implementation
  • Implement and maintain boutique operating policies and procedure manual. Partner with Rna Finance and Loss Prevention departments
  • Manage and improve processes regarding product replenishment to ensure optimal model stock for Retail and E-commerce, with no loss of sales due to products unavailability in the market or delays in shipment. Coordination amongst boutiques and product team to satisfy needs highlighted by product analysis results
  • Work closely and liaise with the following teams: Marketing and Communications (Crm, Digital, Events); Operations (Visual Merchandising, Supply Chain); other (IT, HR) to support global strategies and execute action plans per boutique to reach sales objectives


  • Bachelor’s degree in business related field
  • At least 6+ years of experience within Retail luxury environment
  • Client centric and people oriented
  • Organizational skills, self-motivated and focused on meeting deadlines in a fast paced environment
  • Ability to manage complex projects
  • Excellent verbal and written communication skills as well as interpersonal skills
  • Strong analytical, critical thinking, and problem solving skills
  • Meticulous attention to detail

Job-Related Skills:

  • Ability to cultivate/maintain strong collaborative working relationships with the Group, Brand, Functions, multiple corporate levels, external contacts and third-party partners
  • High level of integrity and dependability with a strong sense of urgency; Results-orientated with a strong track record of overall execution; Continually striving for improvement and efficiency
  • Flexibility to adapt quickly to changing circumstances; Comfortable working proactively in a challenging environment and capable of prioritizing with execution in a timely manner
  • Excellent written and verbal communication skills
  • Proven ability to influence others and drive meaningful improvements coupled with strong presentation skills


Periodic travel is required to visit boutiques as well as client relation center. Occasional travel to Panerai’s headquarters in Geneva, Switzerland, may be necessary.

About Officine Panerai

Panerai is a high-end status sports watch brand that operates in a niche segment, fully exploiting its values of belonging that allow Panerai owners to feel part of an exclusive club.

The fundamental values of Panerai are based on history and the sea world, authenticity, exclusivity and rarity, product identity, Italian design and Swiss technology.

AVP, Retail
Officine Panerai
New York
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AVP, Retail
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New York

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