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Head of CRM & Loyalty
Moda Operandi
Brooklyn
Luxury Fashion, Luxury Menswear
Full time
Posted 2 weeks ago
Copied
Market: NY - New York
Industry Segment: Luxury Fashion, Luxury Menswear
Category: Client Development, Marketing
Seniority: Director
Job Type: Full time

Marketplace Role

As a service to our candidates we present 1000’s of luxury industry roles as part of our Marketplace offering. For these jobs you will be forwarded to the brand to apply directly.

Job Description

Responsible for:

  • Define product roadmap, Kpis, and develop creative/product briefs to build out end-to-end lifecycle communication strategies
  • Responsible for Crm technology stack and integration with customer databases and other technologies in the Marketing stack
  • Responsible for A/B testing and optimization roadmap
  • Own list health, list growth initiatives, and reporting – spanning promotional, lifecycle, and transactional Crm
  • Partner with our Product team to integrate lifecycle Crm initiatives, optimization, and insights into our user journey
  • Partner with our Merchandising team to further develop our segmentation strategy
  • Own the loyalty program. Increase engagement and behaviors related to loyalty, using transactional & behavioural data
  • Represent Crm in cross-functional projects and integrate new communication channels as they’re developed
  • Own the Crm testing/optimization pipeline with the freedom to test creative and unique ways to drive engagement, and Ltv
  • Drive operational efficiency, feedback loops, and quality of Crm execution by developing and improving processes while maximizing the use internal tools
  • Lead, mentor and grow an exceptional team
  • Work closely with the product team who owns transactional communications
  • Work closely with the creative team to develop a creative briefing and feedback loop process
  • Automate manual, ad-hoc processes into highly optimized, fully automated flows

Qualifications:

  • 10+ years of experience running a Crm program including email, Sms, push notifications, in-app messages, and loyalty programs for fast growing Dtc or E-commerce companies
  • Advanced Technical, Data Mining and Aggregation Expertise
  • Advanced Analytics – Tabeau, Looker, Great Plains, Big Query
  • A track record of tackling complex problems and improving retention related Kpis
  • Extensive experience with A/B testing and optimization
  • Credit management Experience
  • Familiarity with and willingness to use/engage with email platforms (we use Braze, Segment, MailChimp, and Sendgrid), customer data (we use Looker) and organizational tools (we use Monday.com)
  • Experience building and managing a team
  • Willingness to dive in with a no-task-is-too-small attitude
  • A clear communicator with solid written and oral communications
  • A motivated, positive, proactive, and transparent attitude
  • Html experience
  • Sql/Sas/Dba experience required
  • Web Analytics Admin experience (Ga360) required
  • Liveramp
  • Web Development experience (personalization) required

Benefits of Joining Moda Operandi:

  • Medical, dental & vision coverage
  • Generous Pto policy
  • Hybrid Work Arrangement
  • Flexible Fridays during Summer
  • Pet Insurance discounts
  • Mental Health support
  • Employee discounts

About Moda Operandi

Moda Operandi was founded in 2010 out of the idea to empower people through exceptional fashion design. As a former Vogue editor, Moda co-founder Lauren Santo Domingo noticed a disconnect between the bold, expressive fashion from the runways and what she saw in stores. Then, she saw an opportunity.

Today, it is our mission to make it easy for fashion designers to grow their business and consumers to realize their personal style. Moda is the only place in the world where fashion designers can sell their most creative work, including less commercial and one-of-a-kind pieces to a global audience of fashion-engaged consumers who want to shop them.

The Moda Operandi platform carries hundreds of brands and designers across women’s, men’s, fine jewelry, and home. Moda has over 400 employees globally, ships to 125 countries, and has raised nearly $300 million in funding from top-tier investors.

Join us as we build the world’s leading e-commerce platform for fashion discovery.

Head of CRM & Loyalty
Moda Operandi
Brooklyn
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Head of CRM & Loyalty
Moda Operandi
Brooklyn

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