Position

Louis Vuitton is looking for a PR Manager who will promote our image and specific products by ensuring maximum Women’s editorial coverage in appropriate magazines. They will develop key messages for North American market, and build and implement effective press strategies that encompass national, regional, and online media outlets. In addition, this individual will develop and build strategies surrounding key Louis Vuitton global focuses in North American media outlets. We are searching for someone who will collaborate with the merchandising and regional teams to support sales through editorial placement. The main areas of focus will include all Women’s product categories such as Ready-to-Wear, Leathergoods, High-End & Exotics, Shoes & Accessories.

Profile

• Oversee and coordinate all Women’s national and regional press requests with the help of the PR Assistant.
• Work closely with Women’s publications to gain major editorial exposure, secure covers and pitch feature stories.
• Work with PR Director and Senior PR Manager to build and implement strategies for new product launches and major initiatives as well as strategic press plans for each region.
• Maintain relationships with editors and stylists to improve brand awareness.
• Lead all aspects of organization of entire runway show: seating, interview requests, photographers’ confirmations for Paris Collections.
• Present the Cruise and Pre-Fall Collections and all new products to the press, working closely with the events team to coordinate the presentations.
• Collaborate often with merchandising teams to have a full understanding of new product launches/ key bets and timelines so that press is appropriately timed with store inventory and to ensure that key retail launches are supported by editorial.
• Meet regularly with regional teams to understand the most effective ways to support stores in each area through regional magazine, newspapers and online press.
• Work with Paris office on sample availability daily.
• Work with Corporate PR on tracking editorial coverage and analyzing trends.