Role Mission

The Public Relations Manager is responsible for editorial coverage (print and digital) of all product categories (men’s, women’s, décor, etc.) and for supporting the Pr team and larger Brand Engagement department to achieve the overall positioning and image goals of the brand. The manager works directly with the Gucci America and Ww teams to support the Us and Canada markets, and provides daily support to the Public Relations Director and Vice President.

Key Accountabilities

• Oversee Pr sample trafficking for all categories with national and regional outlets;
• Manage the Fashion Coordinator, Assistant and two Freelance Pr Assistants;
• Support Vp and Director with feature/news story placements and event coverage;
• Execute paid features to highlight seasonal product priorities;
• Create and maintain relationships with editors, stylists and influencers;
• Coordinate partnerships with local agencies for events and special projects;
• Manage relationships with all local mall marketing contacts to generate seasonal placements on their platforms;
• Oversee monthly Dmr print and digital reports as well as recaps of coverage, product launches and events;
• Liaise with Milan Hq on reporting, events, press releases and special initiatives;
• Oversee the fashion show process for all shows including scheduling, show requests, seating and photography access;
• Oversee seasonal sample buys for all teams;
• Proactively outreach to key publications and editors to make sure Gucci is top of mind;
• Update the Director on relevant sample or upcoming credit issues;
• Oversee the day-to-day sample trafficking done by the Coordinator and Assistants;
• Create pitches on timely news and proactively outreach to obtain press coverage based on Product Marketing pushes;
• Liaise with merchandising and e-commerce teams to ensure alignment across men’s and women’s priorities and initiatives;
• Lead store opening communications strategies including national store photography;
• Manage the departmental budget;
• Draft media alerts and press releases for local activations as well as interview responses for executives.

Key Requirements

• Bachelor’s degree and 5-7 years working fashion public relations;
• Highly proficient in Microsoft Word; Excel; Powerpoint: Outlook; Dmr; Fashion Gps;
• Strong interpersonal and relationship–building skills;
• Strong writing and verbal skills;
• Appreciation and understanding of the luxury fashion industry.

Core Competencies

• Ability to multi-task and handle multiple projects in a fast-paced environment
• Can set priorities and work with urgency when needed
• Self-motivated and proactive with a positive attitude and willingness to learn
• Can foresee problems and takes actions to prevent them
• Extremely detail oriented
• Effective communicator
• A collaborative team player who enjoys working in a cross-functional team environment
• Poise and professionalism, fosters a respectful workplace
• Personal and professional integrity