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CRM Specialist
Krewe
New York
Eyewear
Full time
Posted 3 days ago
Copied
Market: NY - New York
Industry Segment: Eyewear
Category: Marketing
Seniority: Associate
Job Type: Full time

Marketplace Role

As a service to our candidates we present 1000’s of luxury industry roles as part of our Marketplace offering. For these jobs you will be forwarded to the brand to apply directly.

Job Description

As the business grows, we are seeking smart, creative, and experienced individuals to join our talented team! Key attributes and qualities we are looking for in candidates for all open roles include an entrepreneurial spirit, innovative and solution-oriented, adaptable and resilient, best-practices methodology, team-oriented with a lean-in attitude, highest standards for execution, and a high level of accountability.

Krewe is looking for a Crm Specialist to own the end-to-end customer journey and retention strategy, with a focus on growing and engaging our customer base to drive engagement, retention, and lifetime value. They will be responsible for building out the strategy across all channels including but not limited to email, Sms, loyalty, and lifecycle marketing. The ideal candidate will have a passion for delivering exceptional customer experiences, a consistent track record of delivering measurable growth through testing and optimization, and a strong foundation in the Dtc eCommerce space.

This role will report to the Vp of Digital and headquarters are in New Orleans, La. We would prefer the role to be in New Orleans or Nyc, but for the right candidate would explore a remote option.

Key Responsibilities:

  • Establish Krewe’s Retention Marketing strategy and approach to Crm, including defining Kpis, customer segmentation, and the customer journey
  • Be the leader in developing multi-channel marketing strategies for customer lifecycle onboarding, growth, and retention programs including e-mail, loyalty, & Sms
  • Partner with our ops team to build out customer segmentation, cohort analysis and develop Ltv insights and actions
  • Develop and execute against learning objectives to drive continuous performance improvements through testing and analysis
  • Support marketing objectives to create a consistent brand experience across all channels
  • Establish an analytical framework and manage the reporting and performance of all lifecycle initiatives
  • Evaluate and manage vendors and tools to execute an effective retention program including Esp, loyalty & referral, Crm & analytic tools, etc.

Qualifications:

  • 3+ years of related digital marketing experience with expertise in email and Sms marketing channel management at industry-leading brands/companies – eCommerce, retail, and/or Dtc preferred
  • Proven track record of delivering measurable results (in terms of Ltv, churn, etc.) through testing and optimization
  • Knowledge of Crm technology management, with a strong understanding of marketing, data structure, operational databases & segmentation
  • Strong working knowledge of marketing and analytics tools and technology (Google Analytics, Ometria, Attentive, Bluecore)
  • Able to balance both creative and analytical thinking while being customer-focused in a way that aligns with our brand voice.
  • Strong data analysis and reporting skills with the ability to bubble up insights and trends in a concise, shareable manner; experience creating dashboards and reports.
  • Excellent organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines.
  • Strong sense of accountability, self-drive, and the ability to function independently while also being a strong team player and cross-functional partner.

About Krewe

KREWE is an independent high-fashion eyewear company inspired by the creativity and spirit of New Orleans, our hometown. Since launching in 2013 the brand has continued to grow and evolve with an extensive offering of unique, hand-crafted sun and optical frames designed in New Orleans and crafted with the utmost attention to detail. In addition to 4 brick & mortar locations, 9 “Tiny House” concept stores, and a robust ecommerce business the brand is also available at many notable retailers such as Bloomingdales, Neiman Marcus, Nordstrom, and shopbop. KREWE’s unique approach to eyewear has created a cult-following amongst consumers and influencers alike. Our frames have appeared in publications from GQ to VOGUE and on celebrities such as Beyonce, Gigi Hadid, Meghan Markle, Carrie Underwood, Hailey Bieber, Zayne Malik, Scott Disick, Adam Huber, among others.

CRM Specialist
Krewe
New York
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CRM Specialist
Krewe
New York

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