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Marketing Manager

Best Luxury Fashion Recruiters

Marketing Manager

April 24, 2021

The Marketing Manager will work closely across marketing, retail and wholesale functions to ensure that the company has a sound marketing strategy in place on a global level across all owned and paid marketing channels.

Responsibilities

  • E-Commerce and CRM
    • Spearhead efforts for the fashion team to launch eCommerce on a global scale.
    • Create and manage production calendar for all creative content and copy needs.
    • Working closely with Brand Creative Manager, manage digital market efforts as it pertains to driving E-Commerce sales with a targeted and qualified audience.
    • Oversee email and acquisition campaigns.
    • Review website architecture to ensure brand is serving clients at every possible touchpoint.
    • Collaborate with third party affiliate partners to maximize exposure and opportunities for paid/organic cross promotion.
  • Retail and Wholesale Marketing
    • Collaborate with VP Mar/Comm, VP Wholesale and VP Retail on spearheading B2B Client relations for Marketing team, overseeing pipeline for events, physical and digital marketing and cross-promotion strategies both organic and paid.
    • Manage co-op budget and serve as liaison for all co-op investments, finding ways and innovative vehicles to maximize ROI where possible .
    • Collaborate with Communications Director on ongoing wholesale and retail events on cross promotional opportunities.
    • Media Partner and Wholesale Partner Co-Op Management:
      • Budget planning and negotiations
      • Communication of brand needs and review of opportunities
      • Execute Plans Ensuring partners reach KPIs
      • Digital coop partnership
      • Develop creative programs for digital coop opportunities
      • Liaise with retail partners
      • Reporting
      • Spearhead ideation and execution of experiential retail activations with the objective of client acquisition and retention, with clearly defined KPIs.
  • Strategy
    • Communicate regularly with senior leadership, internal stakeholders and licensee teams to share objectives, strategies and results pertaining to omni-channel marketing.
    • Work closely with VP Mar/Comm and Brand Creative Manager on content roadmap that both excites and speaks to brand spirit, and is viable commercially.
  • Digital Media
    •  Manage and present bi-annual Digital Media strategy.
    • Collaborate with digital agency partners, ensuring successful digital media campaigns or eCommerce rollout with strong ROI, adherence to timeline and budget.
    • Work with existing partners from the company to best align budgets.
  • Budget
    • Create and maintain digital marketing budget and project allocation forecasts, providing monthly updates and reforecasts as needed, including invoicing and tracking.
    • Submit invoices or issue Invoices to third party vendors for reimbursement as required.
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Marketing Manager

April 24, 2021
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