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Marketing Manager
Christian Dior
Toronto
Luxury Fashion, Luxury Menswear
Full time
Posted 6 days ago
Copied
Market: ON - Toronto
Industry Segment: Luxury Fashion, Luxury Menswear
Category: Marketing
Seniority: Manager
Job Type: Full time

Marketplace Role

As a service to our candidates we present 1000’s of luxury industry roles as part of our Marketplace offering. For these jobs you will be forwarded to the brand to apply directly.

Job Description

Position

Dior Canada is looking for an analytical Marketing Manager. The Marketing Manager is a key member of our marketing & media team, working collaboratively with internal teams to support business strategy, new product launches, and customer programs.

The ideal candidate will be a problem solver with a strong background in data analysis and reporting with the ability to create compelling narratives and support business decisions.

Responsible for planning and executing data-driven marketing programs in line with company objectives to support sales and drive revenue through a deep understanding of the marketing mix (5P’s).

Key Accountabilities

Marketing Strategy and Execution

  • Creation and execution of yearly marketing plan to drive revenue, increase top of mind and reinforce brand awareness and positioning
  • Analyses Cosmetica’s marketing mix to constantly improve the tactics for better performance
  • Supports the Marketing Director in the ideation and execution of 360° marketing plans for new launches
  • Supports creation and refinement of brand and product messaging, ensuring key messaging is consistent across all customer touchpoints
  • Owns relationship with external vendors/tools to support the strategy
  • Tracks departmental KPIs and brings new ideas to measure success in an effective way
  • Performs competitive analyses, analyzing risks and opportunities

Market Intelligence and Analytics

  • Analyzes sales data, industry trends, product reviews, and competitive research to identify actionable insights
  • Deeply researches customers’ brands to bring recommendations to the sales and product development teams
  • insights and recommendations in a visual, compelling way
  • Keeps track of market share (The NPD Group), category growth, forecasts, trends, customers, and competitors

Other responsibilities:

  • Tri-Axe product strategy, go to market and forecasting (LPS).Canada Specific.
  • Forecast Newness, this includes pulling historical and competitive data as well as ambitions per launch by retailer and liaise with the planning team for them to validate by retailer.
  • Forecast POSM launches and Basic. Includes Merchandising elements.
  • Allocated POSM – includes tester mapping for all 3 axes.
  • Customer Facing Experiences (In Mall Activities)
  • Media – partner with Director on strategy for global cadence and KPIs.
  • Once approved oversee tactical by campaign/launch plans, provide feedback and get Global’ s alignment. Liaise with Mkt digital team to get the assets, send them to Dentsu, provide feedback, get global’ s approval.
  • Create and adapt Seasonal market decks customized by retail partner with specific by retailer data and execution. Canada Specific

Profile

  • Minimum 5 years’ work experience in Marketing (strategic planning and execution, 5 Ps’)
  • Previous experience in data reporting and analysis (Npd Group, Ac Nielsen or other databases)
  • Project management expertise with strong cross-functional relationship management and keen ability to keep projects on track
  • Ability to work independently and handle multiple projects simultaneously with strong time management skills and prioritization
  • Excellent written and verbal communication skills, including visual presentation skills.
  • Results-oriented team player
  • Beauty industry experience is a must.
  • Highly proficient in the use of Microsoft Office (Word, Excel, and Powerpoint)

About Christian Dior

Christian Dior was the designer of dreams. In founding his House in 1947, marked by the revolution of the New Look, he metamorphosed his reveries into wonderful creations. His visionary spirit never ceased to make Clients all over the world feel more beautiful, an inspiration for his successors to this day.

Christian Dior Couture, the House of Dreams, is recognized for its French heritage & vibrant culture sublimating its unique Savoir-faire and Creativity through empowering “metiers d’art”. Our Maison is a destination for sustainable growth & success where we shape the future of our Talents in a positive, authentic & generous environment. We bloom & deliver excellence with passion, determination, courage & optimism to offer meaningful & daring codes.

Rich in exceptional heritage, with a community of more than 8.000 talents, our House embodies Christian Dior’s “House of Talents” today more than ever.

Marketing Manager
Christian Dior
Toronto
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Marketing Manager
Christian Dior
Toronto

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