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As a part of the Marketing Strategy and Effectiveness team, this leader will play a pivotal role in helping to drive the overall effectiveness of NMB’s marketing. In partnership with our data analytics team, this role oversee the meaningful application of data to define business opportunities, identify competitive weaknesses, and inform optimizations to the media and creative product. This role is critically responsible for continually asking “why” and never accepting data at face value to draw out key insights to inform in-market shifts and future strategies.
Job Responsibilities & Tasks
NMG and our brands—Neiman Marcus, Bergdorf Goodman, Last Call, and Horchow—are relationship businesses that lead with love for our customers, associates, brand partners, and communities. Our strategy of integrated luxury retail is about creating long-term relationships with our customers. It’s this connection that creates emotional and high lifetime value potential.
Leveraging the expertise of our 9,000+ associates, we exhibit a growth mindset in how we deliver across our three channels of in-store, ecommerce, and remote selling. In addition, we are continuing to make investments in data and technology that allow us to scale a personalized luxury experience.