Position

Responsible for high-quality in-market execution of luxury brand, portfolio and company strategies to achieve volume and profit targets while driving efficiency and agility. Develop consistent performance metrics in a continued effort to reinforce our brand positioning within the market as well elevate luxury and our partnerships with key stakeholders. Implement the highest quality standards of execution to deliver annual targets, quantitative and qualitative goals

In – Market Execution & Trade / Distributor Engagement:

• Ensure excellent execution and maximum effectiveness of market activities (Pos, feature & display activities, etc.)
• Maximize brand growth opportunities across all market segments
• Utilize Mh analytics systems to establish tracking, reporting to monitor programs and reinforce accountability of stakeholders
• Oversee and monitor sales & depletion goals within assigned market to ensure targets are met
• Ensure quality of brand mix, inventory, size mix and market pricing are aligned with Company/Brand/portfolio priorities
• Develop relationships with key/high image accounts (visit regularly; monitor and give feedback on competitive activity)
• Develop key account listings (Kpis for distribution and menu listings, account support plan, track velocity / sales and update regularly)
• Provide input and work with Sg managers to create effective Kpis and plan optimal account coverage
• Implement national focus calendar into plans for key accounts that use quarterly thematics, and deliver growth across the entire portfolio, including e-commerce platforms
• Monitor pricing, programming & execution and competitive activity with key on premise accounts
• Ensure preferred supplier status with distributors, agencies, retailers, business partners within assigned market/channel
• Coach and support distributor sales team to achieve brand and Company priorities
• Engage distributor with MhUSA brand education platforms to ensure all are trained on portfolio, with key focus on e-retail strategies
• Focus resources and attention on the “must wins” to deliver depletion goals that exceed the minimum corporate standards
• Manage allocations to ensure coverage for programming and sales goals to include all innovation launches
• Recommend and monitor progress of qualitative goals (Kpi) (placements, Btg, menus)

Profile

• Ensure 100% compliance with all National Account mandates, as well as maximize optional opportunities where possible
• Participate in distributor meetings, Qbrs and Gsms
• Coordinate and support Maison, Brand team and Executive visits
• Plan and participate in Market Blitzes to drive distribution, promotions and display activity
• Plan and participate in Seasonal Surveys to measure execution versus plan and competition
• Maximize brand growth opportunities across all market segments, with a heightened focus on Prestige level accounts

Strategic Platform / Leadership:

• Implement regional and channel-based brand objectives
• Manage allocations and limited resources, as well as successful execution of all new innovation launches
• Provide regular and constructive market insights to manager, including ongoing competitive activity
• Offer input on market conditions, variability and volatility that affect Mrf, midmonth and monthly results
• Use sales systems to develop metrics, gauge progress, measure successes and to identify opportunities for growth/profitability
• Ensure effective pricing strategies are aligned across value chain and help craft, install and monitor Channel standards
• Effectively manage assigned budgets (ex: T&E, A&P, Ftt)
• Share best practices across Region/Sales team
• Provide ad hoc project input and management as requested for area of responsibility

Additional Information

Education: Undergraduate Degree

Languages: English

Skills:

• 5+ years trade or distributor management experience within the Beverage Alcohol Industry
• Experience selling luxury goods is a plus
• Strong leadership and communication skills
• Technologically savvy
• Strong knowledge of sales techniques and distributor network
• Must be able to work with all levels of the organization and must be able to adapt to various work styles