Purpose

The Senior Brand Manager, Hennessy V.S.O.P, supports the development of Hennessy V.S.O.P’s marketing strategy and oversees the execution of its marketing programming and activations across all markets and channels in the U.S, in alignment with the Hennessy Maison brand strategy and the broader Mhusa 2030 Strategy. This role works collaboratively with all key stakeholders to identify and build long-term connections with the Hennessy V.S.O.P core consumer – rooted in data-driven decision-making, leveraging business and consumer insights – and developing programming and creativity that builds equity and drives profitability.

Key Accountabilities

Marketing Strategy & Execution• Develop the U.S. Hennessy V.S.O.P marketing strategies in partnership with Hennessy V.S.O.P Brand Director and in alignment with Hennessy U.S. portfolio and broader Hennessy Maison strategies and plans

• Provide clear strategic marketing direction to the Hennessy Sales team and other key stakeholders, and support the delivery of prioritized brand goals, objectives, and KPIs against V.S.O.P
• Support the development and execution of 360-degree V.S.O.P brand programs and activations firmly rooted in knowledge of the target audience, consumer insights, and growth space research to achieve volume, profit, and brand health target
•  Oversee the execution of all V.S.O.P brand programs in collaboration with Strategy and Business Planning, Consumer Engagement, Commercial organization, CC&;I, and Consumer Insights teams, and another key stakeholder
•  Manage and support the development of creative strategy and execution of new campaign work (V.S.O.P and, where applicable, its activation within Masterbrand work)
• Ensure the delivery of V.S.O.P brand KPIs and all performance metrics in alignment with brand plans and MHUSA business objectives
• Keep a finger on the pulse of culture & the competitive environment at all times, demonstrating a firm grasp on the evolving landscape and activity of Super Premium spirits brands in the U.S to inform planning and execution
• Develop product expertise and a strong sense of market dynamics through training, market visits, and frequent customer interactions

Profile

Profitability

• Drive the Hennessy V.S.O.P Brand Marketing team to deliver annual and long-term profit targets
• Partner with Finance to define, track and deliver V.S.O.P brand profit goals      Manage the A&P deployment strategy on V.S.O.P, ensuring A&;P spending is prioritized against business & brand objectives and managed to budget
• Maintain brand A&P in MAP and oversee phasing and pacing, ensuring alignment with all reporting targets throughout the year (LE1, LE2, Landing)
• Support the implementation of optimal allocation, pricing, mix, and channel strategies on V.S.O.P, in collaboration with the Strategy and Business Planning team, Sales team, and the Hennessy Maison to maximize profit and volume growth

Stakeholder Relationships

• Develop relationships with Strategy and Business Planning, Consumer Engagement, Commercial Team, CC&I Team, Corporate Communications, Finance, Legal, HR, and IT to build and maintain commitments that enable the delivery of brand priorities and objectives
• Build and maintain collaborative relationships with Hennessy Maison to ensure ongoing alignment and prioritization of U.S. specific objectives
• Build and maintain successful relationships with agency business partners, distributors, and other third-party stakeholders to continually ensure their commitment to delivering Hennessy brand objectives; act as a key point of contact for all third-party agencies
• Create strong working relationships with Regional Brand Managers, working in conjunction to deliver programs that meet the needs of their markets within agreed-upon timelines
• Establish the V.S.O.P Brand Marketing team as a best-in-class, solutions-oriented collaborator within the MH USA organization
• Act as a mentor to and champion professional development of V.S.O.P Brand Manager and Extern (TBC)
• Work closely with V.S, X.O, and Rare Editions Brand Teams, ensuring alignment on portfolio marketing strategy, collaborating across Masterbrand and portfolio programs, and demonstrating a ‘one team’ ethos through communication and collaboration
• Foster innovation within the Brand and Commercial teams to build Hennessy salience within the competitive environment
  Other
• Maintain a flexible and adaptable mindset by continually evaluating, revising, and responding with agility to meet rapidly evolving business needs and perform other functions and duties as assigned
• Ensure on-time delivery of all programs and tools and sharing of relevant information with key stakeholders
• Approach each project and interaction with a positive and can-do attitude

Additional Information

Qualifications, Experience & Skills Required

Education Bachelor’s degree required; MBA a plus

Professional Experience

• 7+ years of progressive marketing ­­experience, preferably in wines/spirits, luxury, or consumer packaged goods brand marketing
• Experience in the U.S. wines and spirits 3-tier system preferred

Practical/Technical Knowledge

• Understanding of brand strategy development in a commercial context
• Strong commercial orientation and a deep understanding of the marketing/sales relationship
• Strong financial orientation and a deep understanding of levers such as depletions, sales, DOI, and P&L management
• Strong expertise across all functions within the organization
• Experience developing and executing both ATL and BTL programs, including but not limited to media, experiential, PR, drinks strategy, trade advocacy, sampling, retail visibility, etc.
• Experience managing agencies and third-party vendors
• Ability to successfully adapt to a variety of work styles and preferences
• Ability to manage both up and down
• Demonstrated success influencing cross-functional key stakeholders, including senior leaders
• Highly refined communication and presentation skills
• Strong analytical skills to support data-driven decision making
• Proven ability to lead creative strategy, including campaign development and deployment
• Knowledge of the Spanish Language a plus

Moët Hennessy USA, Inc. is an equal opportunity/affirmative action employer. Moët Hennessy USA, Inc. considers candidates without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.