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Manager, Consumer Lifecycle Marketing
New York
Beauty and Fragrance
Full time
Posted 3 weeks ago
Market: NY - New York
Industry Segment: Beauty and Fragrance
Category: Digital Marketing
Seniority: Manager
Job Type: Full time

Marketplace Role

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Job Description


Main Job Objective

The Consumer Lifecycle Marketing Manager will create and support a comprehensive strategy to enhance customer engagement for the Us market. The Manager will lead the efforts to convert insights and ideas into actions, with a holistic and creative approach to elevate the fresh customer experience. The Manager will support the Director, Consumer Lifecycle Marketing in making recommendations on ideal customer segmentation, lifecycle marketing, insights and behavior analysis, loyalty program, and provide tools and features to create immersive, personalized, long-term customer relationships, with the ultimate goal of delivering a consistent and 1-1 message across all touchpoints.



  • Track and manage integrated, cross-channel campaigns across the lifecycle to guide customers to achieving success during and post-onboarding to hit key usage milestones and unlock the full product value
  • Partner with Crm Director to execute a cohesive Customer Communications plan to our existing customer base, driving a best-in-class customer experience across cross-channel touchpoints to ensure consistency and relevancy in messaging
  • Create detailed customer journey flows, with both transactional and marketing touchpoints, and with actionable trigger points to drive conversion and engagement
  • Utilize Adobe Campaign, Qlik, Optimization Lab, etc., to draw insights into fresh data to convert discovery to actions
  • Champion the efforts to continuously advance the effectiveness of our consumer marketing strategies, tactics and systems

Omnichannel Programs and Innovation

  • Collaborate with It, Social, Sales, and Customer Service teams to architect a single-customer view across all digital and physical touchpoints
  • Collaborate closely with cross-functional teams to determine applicable Crm tactics and actionable programs to drive high engagement and conversion across consumer segments
  • Partner with E-Commerce and Paid Media to define consumer segmentation strategies with each campaign animation along with the respective content strategy to maximize Roi for each campaign
  • Develop a clienteling roadmap and tools to help boost Boutiques reach and conversion
  • Own, analyze and execute strategies to optimize Loyalty Program, to further drive retention, frequency, cross category purchases, Ipt and Roi
  • Drive and track robust testing plans (with Optimization Lab) that enhance the customer experience over time. Generate incremental engagement and further personalize communications
  • Create competitive case study reports, sharing Crm best practices and learnings to inspire innovation

Data Mining, Reporting and Analysis

  • Create weekly and monthly reporting and disseminate data for Kpis tracking
  • Run and analyze insight and behavioral studies to enhance existing programs, drive sales, and increase brand loyalty


What you will learn (and/or achieve) in the first 6 months:

  • Data Mining, Reporting and Analytics and how to interpret Kpis and make recommendations based on trends
  • Building upon wins in the Loyalty program and how to maximize growth in enrollment, loyalty sales, and Adt
  • Implementing a comprehensive Us consumer journey flow

What you will achieve in 12 months:

  • Establishing strategies, guidelines, disciplines, and objectives to grow Clienteling sales
  • Maximizing usage of existing Crm data for effective campaign Roi and optimize growth with Prospects and Lal audiences
  • Becoming a strong advocate for 1-1 consumer marketing and enhance engagement across all touchpoints

Additional Information

  • 5+ years of related experience with proven success driving Crm strategy and implementing effective direct communication.
  • Well-grounded in direct marketing metrics, segmentation, data analysis and response measurement.
  • Highly consumer focused and oriented
  • Strong experience in Crm and Consumer Analytics with a proven track record of driving Crm strategy and implementing effective initiatives across consumer lifecycle
  • Experienced in Crm technology management, with an understanding of marketing and operational databases, segmentation, and campaign management.
  • Database applications knowledge is preferred
  • Ability to work with customer database application to run query process logic
  • Collaborative management style with internal and external partners
  • Resourcefulness to successfully operate with limited budgets and resources
  • Analytical and strategic planning to make quick, fact-based decisions
  • Strong relationship management and interpersonal skills
  • Complex problem-solving skills
  • Innovative and creative thinking and proven ability to persuade others towards an idea or goal
  • Excellent communication, writing and presentation skills – must be able to develop compelling narratives that communicate analyses and findings, drive new feature adoption to all levels of management
  • Ability to handle & prioritize multiple tasks simultaneously
  • Excellent attention to detail, superior communication, customer service and follow-up skills
  • Results-driven with demonstrated track record of delivering against customer and business Kpis
  • Established strong Project Management abilities
  • Advanced Microsoft Office knowledge and Excel skills required.
  • Adobe Campaign or any other Crm Database tool and knowledge preferred
  • Bs/Ba degree required

About Fresh

In 1991, our founders Lev Glazman and Alina Roytberg saw the need for beauty that was both effective and indulgent. Following their American dream, they opened a small store in Boston devoted to curating natural products from around the world and engaging a community. The original shopkeepers, they created a brand that touches people’s hearts as well as their skin—and quickly developed a cult following.

Today, fresh is a global company headquartered in New York offering a full lifestyle line spanning skincare, lip care, bodycare, and fragrance in 16 countries. But we don’t just aspire to make the best products on the market; we want to be the best beauty brand to work for. Whether developing a breakthrough formula, designing a marketing campaign, or welcoming guests in our shops, you are hand-picked to join us on our journey to make the world more beautiful one heartfelt experience at a time. Because beauty is more than skin deep. And fresh is more than a brand…it’s a feeling.

In 2000, fresh partnered with the world’s leading luxury products group, Moët Hennessy Louis Vuitton (LVMH), gaining invaluable access to expertise, research, technology, professional development opportunities, and world-class benefits. The Group is comprised of a unique portfolio of over 70 prestigious brands including Louis Vuitton, Sephora, Dior, Benefit Cosmetics, Bulgari, and Veuve Clicquot, At fresh, we’ve created a warm, inspiring environment that encourages our teams around the world to dream big, because that’s how we got here. On any given day, you might find us celebrating a fresh family member, testing out new beauty products, or hitting the streets during a trend tour. Curiosity, passion, generosity, and a sky’s the limit spirit are woven into our DNA, stemming from our founders, and those values fuel our search for the extraordinary—in product and people.

Manager, Consumer Lifecycle Marketing
New York
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Manager, Consumer Lifecycle Marketing
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