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Senior Manager, Fragrance Marketing – Innovation & Experience
Chanel
New York
Luxury Fashion
Full time
Posted 2 weeks ago
Copied
Market: NY - New York
Industry Segment: Luxury Fashion
Category: Marketing
Seniority: Manager
Job Type: Full time

Marketplace Role

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Job Description

Within the Fragrance Marketing team, the Senior Manager will manage the development and execution of 360 marketing campaigns for key fragrance brands in the Us market, including N5 and Gabrielle.

The mission of the Fragrance Marketing team is to deliver a robust & profitable Us Fragrance business and create a holistic Fragrance experience for the client at all touch points. The most important function of the team will be to provide a national point of view on our go-to-market strategy, ensuring that all cross-functional teams take a cohesive approach towards building a better fragrance business.

The Fragrance Marketing team will define a new territory of influence across the organization’s cross-functional network of teams to create hub of 360 execution with a strong vision rooted in business optimization. It will play a crucial role in creating a consistent voice across all channels of communication and consumer touch-points, strengthening our digital footprint and in-store environment to drive total growth of the fragrance portfolio.

Position Responsibilities:

  • Develop and execute 360 Marketing campaigns in the Us for key fragrance brands.
  • Partner with cross-functional teams including Media, Creative, E-Commerce, Sales & Client Analytics to establish business objectives that support business.
  • Brief Creative and Production with plan for each campaign’s expression at the point of sale, including merchandising, sampling, and client engagements / events. Work closely with Creative and Production on the ongoing development of the campaign, overseeing it from conception to execution.
  • Work with E-commerce teams to set the e-retail and Chanel.com strategy for each campaigns.
  • Create clear and effective communication materials for the Field to support the seamless execution of each campaign in-store.
  • Set and manage the Us promotional budget for key fragrance brands.
  • Each year, work with the Group Director of Fragrance Marketing to build budget plans by brand and campaign to support merchandising, samples, testers, events, and other client engagements.
  • On an ongoing basis, track expenditures for each campaign and proactively update budget estimates to reflect monthly Actuals and latest expectations.
  • Assess campaign performance and share business updates with Marketing leadership. Frequent in-depth market analysis to identify successful business drivers in order to influence go-to-market brief & strategy plan
  • On a monthly and ad hoc basis, assess campaign and event performance versus plan, as well as ongoing performance of key franchises by channel at the category and product level
  • Share insights and take-aways with Marketing leadership and cross-functionally, and incorporate learnings into future campaign and event strategies
  • Lead and develop one direct report in support of campaign execution, budget management, and performance analysis.

You Are Energized By:

  • High level of attention to detail
  • Strong communication and analytical skills
  • Open to new ideas and actively builds networks to achieve goals
  • Self- motivation with leadership capabilities
  • Team player

Position Requirements:

  • Bachelor’s Degree required
  • Minimum 6-7 years’ experience
  • Experiences in global marketing, brand marketing is a plus

About Chanel

CHANEL is a private company and a world leader in creating, developing, manufacturing and distributing luxury products.

Founded by Gabrielle Chanel at the beginning of the last century, CHANEL offers a broad range of high-end creations, including Ready-to-Wear, Leather Goods, Fashion Accessories, Eyewear, Fragrances, Makeup, Skincare, Jewelry and Watches. CHANEL is also renowned for its Haute Couture collections, presented twice yearly in Paris, and for having acquired a large number of specialized suppliers, collectively known as the Métiers d’Art. CHANEL is dedicated to ultimate luxury and to the highest level of craftsmanship.

It is a brand whose core values remain historically grounded on exceptional creation. As such, CHANEL promotes culture, art, creativity and “savoir-faire” throughout the world, and invests significantly in people, R&D and innovation.

Senior Manager, Fragrance Marketing – Innovation & Experience
Chanel
New York
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Senior Manager, Fragrance Marketing – Innovation & Experience
Chanel
New York

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