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The Manager, Client Development in Crm supports the Client Development department for Van Cleef & Arpels Americas. In this role, the candidate will report directly to the Senior Manager of Client Development. They will be responsible for the rollout of the Americas Crm strategy & Clienteling programs. They will liaise with Global Crm, local regional Client Development Managers, and local retail teams to build a relevant and client centric outreach plan, ultimately driving client loyalty to the Maison. They will oversee campaign performance analysis and continuously make proposals for improvement.
This Candidate will be responsible for the deployment of the Americas Crm contact plan (online & offline), ensuring timelines and budgets are adhered to. Monitor and analyze all campaign performance and Roi, propose improvements, strategically share results with relevant stakeholders. Closely collaborate with Hq teams to ensure Americas needs are met. Liaise with Client Insight to analyze client behavior and build local Crm action plans. Propose and build new tools to be developed locally as needed. Support Regional Client Development Managers with tools and strategy for local activations. Partner with Retail Boutique Management to activate Crm programs within their boutique. Support local activations, boutique openings, relocations, events, and special boutique moments. Proactive benchmarking of competitor programs in the luxury goods sector.
In addition to Crm oversight, they will be responsible for clienteling which includes the implementation and adoption of the Vca Clienteling tool; onboarding, bug reporting, collecting feedback and proposing improvements, and analyzing impact. Collaborate with Vca Hq on new clienteling activations and provide meaningful feedback. Share clienteling best practices across the network to enhance cross channel synergies. Develop and implement new tools aimed to improve one-to-one relationships between Sales Associates & clients
General responsibilities for the tracking and alignment of the Client Development budget to ensure accounting consistency. Facilitate, support, and train on omni-channel system rollouts. Define and implement process and action plans in order to feed and develop the customer/prospect database, and to improve data quality through different channels including boutiques, events and social media. Events Support: Work with retail and events team to discuss and decide on target list of attendees. Special projects as needed.
Qualifications for this role include: four-six year’s experience in a Crm/Client Development role with a strong passion and understanding for the luxury retail and/or service industry. Excellent communication and organizational skills both written and verbal. Detail oriented, exceptionally organized, and able to handle multiple projects at once. Well-groomed and demonstrates an attitude of professionalism, conscientiousness and reliability. Has a “team player” spirit and the ability to work well within a group/team dynamic. Proficiency with Salesforce, Sap, and Microsoft Office software. Enthusiastic, self-confident and self-motivated with a positive attitude at all times. Able to work flexibly, embrace and manage change. Ability to Analyze, Forecast and Strategize. Tech savvy. Ability to travel as needed.
More than a job…it’s an experience!
If you are interested in joining the influential growth of the Maison with care, no compromise, and the drive to succeed then do not hesitate to enter the creative universe of Van Cleef & Arpels. By joining the Maison, you will be part of a nurturing team focused on delivering excellence and development.
The recruitment process:
Van Cleef & Arpels was born in Paris’ place Vendôme in 1906, following Alfred Van Cleef’s marriage to Estelle Arpels in 1895. For over a century, their names have graced some of the finest High Jewelry ever created. Over the years, the Maison has remained faithful to a highly distinctive style characterized by creativity, refinement, poetry and enchantment. Whether inspired by nature, couture or the imagination, its collections evoke a timeless world of harmony and beauty. Today, this heritage is perpetuated by all those who contribute to Van Cleef & Arpels’ excellence.