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Main Job Objective
The Associate Manager, Global Social Media will support the always-on global social media team in an exhilarating role where strategy meets planning and execution on social initiatives for all markets and channels, with a strong emphasis on TikTok.
The Global Associate Manager of Social Media is responsible for supporting all aspects of the fresh TikTok and influencer strategy – from daily responsibilities supporting our platforms to long term project support – increasing community engagement, expanding our brand awareness, up-leveling our content and developing social commerce revenue streams.
This person will be critical to growing fresh’s integrated social media strategies that complement the brand’s overarching business goals while learning, evaluating, and reacting based on analytics. The Global Associate Manager of Social Media should be highly motivated, creative, enthusiastic, extremely organized and have strong communication and project management skills.
Maintain fresh’s leadership in the social media space, with a critical and intimate understanding of TikTok
Artfully weave together creativity with analytical thinking in order to support social media strategy that achieves brand, marketing and sales objectives.
Collaborate with international market teams on local social media calendars, activations and influencer partnerships; inclusive of developing guidelines and reporting.
Safeguard and grow TikTok by building awareness while breaking through with trends and exciting new content
Create thoughtful, innovative, informative and entertaining content for brand, product and lifestyle campaigns, in partnership with our creative, digital and storytelling teams; suited especially for TikTok and video platforms.
Have a strong editorial & copywriting background as social tone of voice continues to evolve.
Master creative ideation, execution, editing and monitoring of TikTok content (with professional equipment & iPhones)
Lead all aspects of community management: interact directly with global audience and diligently respond to inquiries, while continuing to partner with global customer service teams to deliver a consumer-centric experience.
Define integral social media Kpis and manage dynamic reporting in order to measure the impact of each campaign, week, month and quarter.
Cultivate a robust rolodex of engaged influencers, both micro and macro who identify with brand values and can clearly express industry differentiation.
Partner with international e-commerce teams to further develop social commerce revenue streams
Actively track the competitive landscape and trends.
Effectively manage budget to business goals and develop a playbook as to how to invest paid social dollars and monitor performance.
Serve as a trendsetter with respect to emerging technology, trends and platforms. Understand the ever-evolving nature of social media and obsess over keeping fresh at the forefront of innovation, trends and “cool factor.
What you will learn (and/or achieve) in the first 6 months
The Associate Manager, Global Social Media will: immerse themselves into the brand ethos including the social expression of fresh. Focusing on TikTok evolution, content pillars, tone of voice, content creation, community engagement, and analytics this person will assist managing global brand content creation and the global social calendar for existing platforms and further push the brand expression on social.
What you will achieve in 12 months:
The Associate Manager, Global Social Media will: play a pivotal role taking fresh to the next level as the brand expands it’s territory and authority, consistently across all platforms and markets.
2-3 years of experience working in social media, influencer marketing, communications, media, or related digital media field; beauty experience preferred
Deep understanding of all social platforms from functionality to advertising products
Have worked on a brand or influencer’s official TikTok account, managing the calendar, copy, content creation, community management and analytics
Early adopter of social trends with a passion for innovation
Creative problem-solver who is solution oriented and can hone their creative eye
Excellent project management skills, including the ability to align internal and external partners in a swift, timely manner
Extremely organized, detail-oriented, and can multitask in a fast-paced environment
Strong copywriting skills with ability to quickly adopt, shift & evolve editorial tone of voice; editorial or copywriting experience mandatory.
Strong analytical skills to evaluate effectiveness of content and programs
Strong creative judgement to recognize engaging, and on-brand content (visuals/copy)
Well-versed in digital media and social media metrics and monitoring tools with some knowledge of media math (Dash Hudson, Tribe, etc)
Proficient technical skills in Excel, PowerPoint and SparkAr. Photography, Photoshop
Video editing skills is mandatory
Media & advertising skills a plus
Ability to collaborate effectively with internal/external partners
Bachelor’s degree in a relevant field
Required/Preferred Languages: English, working knowledge of Mandarin or French a plus
In 1991, our founders Lev Glazman and Alina Roytberg saw the need for beauty that was both effective and indulgent. Following their American dream, they opened a small store in Boston devoted to curating natural products from around the world and engaging a community. The original shopkeepers, they created a brand that touches people’s hearts as well as their skin—and quickly developed a cult following.
Today, fresh is a global company headquartered in New York offering a full lifestyle line spanning skincare, lip care, bodycare, and fragrance in 16 countries. But we don’t just aspire to make the best products on the market; we want to be the best beauty brand to work for. Whether developing a breakthrough formula, designing a marketing campaign, or welcoming guests in our shops, you are hand-picked to join us on our journey to make the world more beautiful one heartfelt experience at a time. Because beauty is more than skin deep. And fresh is more than a brand…it’s a feeling.
In 2000, fresh partnered with the world’s leading luxury products group, Moët Hennessy Louis Vuitton (LVMH), gaining invaluable access to expertise, research, technology, professional development opportunities, and world-class benefits. The Group is comprised of a unique portfolio of over 70 prestigious brands including Louis Vuitton, Sephora, Dior, Benefit Cosmetics, Bulgari, and Veuve Clicquot, At fresh, we’ve created a warm, inspiring environment that encourages our teams around the world to dream big, because that’s how we got here. On any given day, you might find us celebrating a fresh family member, testing out new beauty products, or hitting the streets during a trend tour. Curiosity, passion, generosity, and a sky’s the limit spirit are woven into our DNA, stemming from our founders, and those values fuel our search for the extraordinary—in product and people.