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Darcy Penick, President of Bergdorf Goodman and one of the first leaders in pure-play fashion e-commerce, has built a team of industry pioneers who are bringing their collective expertise and commitment to operational excellence to the world of Bergdorf Goodman. As the destination to discover best in class designers, emerging brands and exclusive products, Bergdorf Goodman provides customers with transformative experiences that embody the definition of modern luxury.
The Senior Writer conveys and maintains the Bg brand voice in all print and digital assets, including the homepage, digital & social features, emails, the magazine, store signage, event invitations and additional collateral materials. The Senior Writer is an integral member of the creative team, working daily with the Editor to develop copy for all communications platforms and with the designers to ensure copy is tailored to complement design.
Work with Editor to ensure Bg voice is maintained across online presences, including daily emails, bi-weekly website refreshes, digital ads, and additional marketing collateral. Develop and write features around trends, launches and brand initiatives.
Write display copy for fashion stories, lease with the fashion office to collect assets for trend pages and information on new featured designers and help ensure all deadlines are met. Source imagery for all journalism pages.
NMG and our brands—Neiman Marcus, Bergdorf Goodman, Last Call, and Horchow—are relationship businesses that lead with love for our customers, associates, brand partners, and communities. Our strategy of integrated luxury retail is about creating long-term relationships with our customers. It’s this connection that creates emotional and high lifetime value potential.
Leveraging the expertise of our 9,000+ associates, we exhibit a growth mindset in how we deliver across our three channels of in-store, ecommerce, and remote selling. In addition, we are continuing to make investments in data and technology that allow us to scale a personalized luxury experience.