Position

Main Job Objective

Gifting is a highly strategic portion of the Fresh business. As we say at fresh, when you love fresh, you gift fresh. The Associate Manager, Global Gifting & Brand Animation Marketing will plan, support, and manage the development and implementation of fresh’s Gifting and Brand Animation strategy and product portfolio to drive brand growth and increase market share in priority channels and regions, particularly in North America and China.

Profile

Responsibilities

• Develop and manage Chinese New Year, Special Days (Cvday), Trex sets and non-saleable programs (Sampling, Gwps and Collateral)
• Support brand & product strategy in fresh’s fast-growing gifting category to increase brand awareness and reinforce key segments and hero products
• Own Sku creation and management – Request Skus in a timely manner to ensure we have all codes in time for Gtm and update Skus regularly (for price change, set cancellation, or assortment update)
• Develop, manage, and update Launch Bulletins – Build out framework, ensure Srp, set contents, Sku codes, variants are always up to date and manage any changes after releasing launch bulletin including updating images, cancellations, campaign updates
• Manage postmortems of programs – Gather quantitative and qualitative Markets feedback and insights for every launch
• Run competitive surveillance on a regular basis and for all holidays and key occasions and identify opportunities based on findings from sales data, consumer insights, social listening
• Own timeline in Workfront and coordinate, schedule & attend in-person meetings when necessary
• Review artworks and call out anything to the rest of the team if any issue
• Drive short-term and long-term sustainability initiatives within fresh’s gifting portfolio with the long-term objectives to 2031 while maintaining brand equity and luxury category competitive advantage.
• Manage execution of gifting strategy and go-to-market strategy including the highly strategic Chinese New Year 360 campaign
• Partner Closely with key Markets North America, China and Travel Retail marketing teams

What you will learn (and/or achieve) in the first 6 months:

• Team Trust – Strong cross-functional relationships in building brand knowledge and marketing expertise as a key contributor in a highly competitive and quickly evolving category and consumer-mindset in remote work environment.
• Product/Launch Cycle Rhythm – Build 15 product/program launches (at various stages in the development cycle) and develop three launch campaigns.
• Travel Retail Knowledge – Partnering with the China Liaison team, learn strong insights into the Travel Retail business and channel needs as Fresh views as a key strategic area for gifting while maintaining American roots and heritage
• Sustainability Insights – Fresh’s long-term strategic sustainability vision to 2031 with a focus on responsible sourcing and the communities impacted for future generations.
• Digital Transformation – With a highly penetrated e-business, continually adapt business strategy, assets and tactics to become even stronger as part of the expectations of the consumers across their journey and anticipate future expectations.

What you will achieve in 12 months:

• Have Fresh be More Recognized as a “Gifting Brand” – Build and support a scalable, branded and agile gifting portfolio to match fresh’s profitability and brand awareness objectives. Be part of a team to execute multiple programs, including the largest campaign of the year.

Additional Information

• Education – Bachelor’s degree, Mba or advance degree preferred
• Experience – At least 3-4 years Marketing/brand management experience; global development experience preferred
• Experience in global development, operational marketing, beauty industry, knowledge of packaging design and development, campaign development and China experience are a plus.
• 360 Developer – Experience working 360 cross-functionally with key partners –operations, supply chain, forecasting, finance, creative, digital, packaging development, local affiliate markets, pricing, etc.
• Analytical & Creative – Must possess strong analytical skills with their eye on achieving business goals and long-term brand objectives – strong business analysis and financial fluency is a must to match fresh’s profitability objectives.
• Project Management – Exhibit a keen ability to be proactive as well as handle a multitude of projects at one time managing timelines and deliverables.
• Agile – Thrives in fast-paced and ever-changing environment, flexible, ability to wear many hats at once.