Position

Mission Statement

Responsible for high-quality in-market execution of luxury brand, portfolio and company strategies to achieve volume and profit targets while driving efficiency and agility. Develop consistent performance metrics in a continued effort to reinforce our brand positioning within the market as well elevate luxury and our partnerships with key stakeholders.

Main Responsibilities

In – Market Execution & Trade / Distributor Engagement:

• Implement the highest quality standards of execution to deliver annual targets, quantitative and qualitative goals
• Ensure excellent execution and maximum effectiveness of market activities (Pos, feature & visibility activities, etc.)
• Maximize brand growth opportunities across all market segments
• Utilize MH analytics systems to track, report and monitor programs to reinforce accountability of stakeholders
• Oversee and monitor sales & depletion goals within assigned market to ensure targets are met
• Develop relationships with key/high image accounts (visit regularly; monitor and give feedback on competitive activity)
• Develop key account listings (KPI for distribution and menu listings, account support plan, track velocity / sales and update regularly)
• Provide input and work with SG managers to plan optimal account coverage
• Implement national focus programing into plans for key accounts that use quarterly thematic, and deliver growth across the entire portfolio, including e-commerce platforms
• Monitor menu/shelf pricing, programming & execution and competitive activity with key on premise accounts
• Ensure preferred supplier status with distributors, agencies, retailers, business partners within assigned market/channel
• Coach and support distributor sales team and account staff to achieve brand and Company priorities
• Engage distributor and account staff with MHUSA brand education platforms to ensure all are trained on portfolio, including e-retail strategies
• Focus resources and attention on the key priority brands to deliver depletion goals that exceed the minimum corporate standards
• Key focus against all innovation launches, including pre-sales, education, sales goals, and identifying targeting opportunities within your area of responsibility
• Able to localize national programing initiatives to maximize effectiveness and ROI while maintaining brand standards
• Recommend and monitor progress of qualitative goals (KPI) (placements, BTG, menus)
• Ensure 100% compliance with all National Account mandates, as well as maximize optional opportunities where possible
• Participate in distributor meetings, QBRs and GSMs
• Coordinate and support Maison, Brand team and Executive visits
• Plan and participate in Market Blitzes to drive distribution, promotions and visibility
• Plan and participate in Seasonal Surveys to measure execution versus plan and competition
• Maximize brand growth opportunities across all market segments, with a heightened focus on Prestige level accounts

Profile

Strategic Platform / Leadership:

• Implement regional and channel-based brand objectives
• Manage provided allocations and limited resources, as well as successful execution of all new innovation launches
• Provide regular and constructive market insights to manager, including ongoing competitive activity
• Offer input on market conditions, variability and volatility that affect volume forecasts throughout the year
• Use sales systems to develop metrics, gauge progress, measure successes and to identify opportunities for growth/profitability
• Ensure effective pricing strategies are aligned across value chain and help craft, implement and monitor Channel standards
• Effectively manage assigned budgets (ex: T&E, A&P)
• Share best practices across Region/Sales team
• Provide ad hoc project input and management as requested for area of responsibility

Qualification, Experience & Skills Required:

Education:

Undergraduate Degree

Languages: English

Skills:

• 5+ years trade or distributor management experience within the Beverage Alcohol Industry
• Experience selling luxury goods is a plus
• Strong leadership and communication skills
• Strong system and management skills
• Strong knowledge of sales techniques and distributor network, Solid interpersonal and communication skills
• Must be able to work with all levels of the organization and must be able to adapt to various work styles