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Brobston Group Blog

J. Crew & #MEETMYCREW

February 25, 2019
1

By Tim Ceci at TimCeci.com

 

Companies have long been involved in philanthropic contributions to nonprofit organizations over the years. But an increased and intensified commitment to social responsibility has emerged more recently. Part of this may be the result of recent studies indicating that 70 percent of millennials will spend more with brands that are engaged with giving back.

Firms are taking inventory of their values and redefining how they support their communities in a variety of ways. The range of participation includes environmental issues, health, education, family, the arts, business, youth empowerment, employment, supporting the disadvantaged, sports, and travel just to name a few.

J. Crew recently launched a campaign called #meetmycrew that provides a $10,000 donation to you and your charity when you submit a winning photo and story behind the cause. They have featured six nonprofit groups so far: Brooklyn United, City Growers, Save the Waves, Girls Inc., Sean Casey Animal Rescue, and Creative Mornings. Their story continues with a focus on their J. Crew team in stores, highlighting exceptional members from several states who are “compassionate leaders” in their roles.

Smart, distinct, and engaged in their community.

Simply said, Well done. Beyond making meaningful contributions to their communities, organizations who participate in social awareness efforts also reap the rewards of positive employee morale, stronger cultural values, enhanced new marketing alignments, as well as tax deductions. I would also add that in the age of social media, these efforts advance the credibility of joining “conversations” on a variety of important issues.

“ . . . to find the best in others, to leave the world a bit better whether by a healthy child, a garden patch, or a redeemed social condition; to know that even one life has breathed easier because you have lived. This is to have succeeded.”

– Ralph Waldo Emerson

About the contributor
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Tim Ceci

Tim Ceci has served a wide variety of retail brands in executive leadership roles in the United States and abroad.

Tim builds solid organizational foundations and vibrant work environments that maximize the customer experience and potential for growth. His expansive knowledge of key retail categories (monobrand/multibrand, luxury/contemporary, hardline/softline, full-price/off-price, for- profit/nonprofit) and diverse formats (multistore, flagship, freestanding, concession, pop-up, warehouse sale events) stems from working with iconic brands such as Nordstrom, Celine, Barneys New York, Saks Fifth Avenue, National Graphic, Nike, Gap International, and Pier 1 Imports.

Tim’s mission is to support organizations that are new to the marketplace, in need of help with their brand identity, or seeking fresh ideas in order to advance to the next level of growth in the evolving omni-channel landscape. As corporate executive, partner, team leader, or consultant, he uses a 360-degree approach to achieve strategic objectives and leverage the core disciplines of finance, merchandising, operations, marketing, visual presentation, and customer service to drive results.

Tim is well respected in the industry as a mission-focused leader possessing the high degree of emotional intelligence necessary to develop complex global businesses. He is a connector of people and ideas, sharing his experience and expertise as an adjunct professor at LIM College; a board member at Brooklyn Fashion Incubator, Oumlil, and Yacker Talent; an advisor to Qvalon (New York) and Retail Hive (London); and a volunteer at Riverside Park Conservancy (New York) and Beacon for Change (South
Africa).

Tim has a BA in Business Administration and Marketing from Hofstra University, is an avid marathon runner, and resides in New York City.

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