Store Manager

January 25, 2021
0

The Store Manager will lead all aspects of the business by developing and supporting the sales and operations of the store in order to meet or exceed sales and profitability targets. The Store Manager is a strong, decisive and collaborative leader who builds a climate of service excellence and leads the team to deliver extraordinary client experiences. The Store Director is a dynamic and inspiring leader who embodies the company’s spirit.

Responsibilities

  • Team Development and Management
    • Motivate and inspire the team.
    • Communicate strategic brand initiatives by consistently sharing relevant information and by conducting weekly staff meeting.
    • Ensure that the team is aware of the company’s strategies, store targets, marketing and retail activations, local/global.
    • Educate and inspire team with knowledge on the brand, local/global competitive landscape and industry information.
    • Collaborate with corporate departments (retail, merchandising, marketing, etc…) to effectively communicate key messages, opportunities and needs.
    • Identify coaching and training opportunities for the sales team. Implement effective coaching and training plan.
    • Lead and manage the performance management process through regular individual meetings, including monthly, quarterly and annual review.
  • Sales and Client Experience
    • Achieve boutique sales plan and other KPIs by driving customer loyalty.
    • Identify business opportunities and implement actions to consistently achieve or exceed monthly, quarterly and annual store sales plan.
    • Develop a strong understanding of the business and assess local market opportunities to implement a proactive and effective strategy to drive business.
    • Develop and execute creative promotional vehicles to increase sales and exposure.
    • Ensure team maintains high standards of product knowledge, sales technique, clienteling and customer service.
    • Ensure team is elevating and enhancing the client experience by engaging and sharing product knowledge, merchandise collection and exclusivity.
    • Implement client development strategies to ensure the growth of genuine client relationships resulting in increased business opportunities.
    • Lead CRM efforts such as data capture, client outreach, repeat and new business to ensure that the store objectives are met.
    • Lead, promote and attend networking activities to increase exposure, recognition and market penetration.
  • Operations
    • Conduct meetings with staff to discuss current marketing, sales and target status for the month, anticipated traffic based on current events, recent merchandise arrivals, latest news related to industry, policy changes, etc.
    • Prepare regular sales reporting and analysis including monthly reports providing qualitative analysis for business growth.
    • Oversee the daily set up and break down of store for opening and closing as needed.
    • Support all aspects of operations.
    • Ensure all paperwork is in line with policies and processed in a timely manner ensuring perfect audit scores for the boutique.
    • Lead boutique inventory and reconciliation, cycle counts, safe organization.
    • Provide clear, concise and organized communication.
About the contributor
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Josette Romero
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