E-Commerce Manager

April 19, 2021
0

The E-Commerce Manager will lead and manage the E-Commerce team.  They will regularly interact with both our regional and global cross-functional teams and drive the online and digital priorities.

Responsibilities

  • Oversee the sales performance and the overall profitability of the online store, while ensuring the best possible customer experience, in line with our global brand vision.
  • Lead strategic planning, manage operational and commercial activities, content alignment, warehouse & logistics management and customer service.
  • Lead the E-Commerce team, defining and developing the digital sales strategy in alignment with the brand vision.
  • Drive the development of sales growth across the region, including own branded sites and wholesalers; Align with Regional and Global Product and Marketing Teams on content, product and promotion strategies to develop best-in-class brand and category driving initiatives and activations.
  • Set priorities and find new growth opportunities leveraging customer behavior, web analytics and sales data analysis.
  • Analyze selling reports, budgets, and other available tools (merchandising information, competitors’ context, local opportunities) to make business decisions to drive selling.
  • Partner with Merchandising and Logistics Teams to secure fulfillment and shipping with optimized costs and timing.
  • Drive the technical development of the E-Commerce operations and define future needs and priorities for the digital roadmap leveraging multiple stakeholders and Business Tech team support.
  • Develop, implement, and enhance the E-Commerce strategy and website functionality to drive sales growth, setting and following up goals.
  • Set the online channel budget and manage the P&L.
  • Mentor, coach and lead E-Commerce team, hold annual performance appraisals, and provide the team members with regular feedback, guidance, and encouragement.
About the contributor
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Josette Romero
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