Marketing Manager

April 24, 2021
0

The Marketing Manager will work closely across marketing, retail and wholesale functions to ensure that the company has a sound marketing strategy in place on a global level across all owned and paid marketing channels.

Responsibilities

  • E-Commerce and CRM
    • Spearhead efforts for the fashion team to launch eCommerce on a global scale.
    • Create and manage production calendar for all creative content and copy needs.
    • Working closely with Brand Creative Manager, manage digital market efforts as it pertains to driving E-Commerce sales with a targeted and qualified audience.
    • Oversee email and acquisition campaigns.
    • Review website architecture to ensure brand is serving clients at every possible touchpoint.
    • Collaborate with third party affiliate partners to maximize exposure and opportunities for paid/organic cross promotion.
  • Retail and Wholesale Marketing
    • Collaborate with VP Mar/Comm, VP Wholesale and VP Retail on spearheading B2B Client relations for Marketing team, overseeing pipeline for events, physical and digital marketing and cross-promotion strategies both organic and paid.
    • Manage co-op budget and serve as liaison for all co-op investments, finding ways and innovative vehicles to maximize ROI where possible .
    • Collaborate with Communications Director on ongoing wholesale and retail events on cross promotional opportunities.
    • Media Partner and Wholesale Partner Co-Op Management:
      • Budget planning and negotiations
      • Communication of brand needs and review of opportunities
      • Execute Plans Ensuring partners reach KPIs
      • Digital coop partnership
      • Develop creative programs for digital coop opportunities
      • Liaise with retail partners
      • Reporting
      • Spearhead ideation and execution of experiential retail activations with the objective of client acquisition and retention, with clearly defined KPIs.
  • Strategy
    • Communicate regularly with senior leadership, internal stakeholders and licensee teams to share objectives, strategies and results pertaining to omni-channel marketing.
    • Work closely with VP Mar/Comm and Brand Creative Manager on content roadmap that both excites and speaks to brand spirit, and is viable commercially.
  • Digital Media
    •  Manage and present bi-annual Digital Media strategy.
    • Collaborate with digital agency partners, ensuring successful digital media campaigns or eCommerce rollout with strong ROI, adherence to timeline and budget.
    • Work with existing partners from the company to best align budgets.
  • Budget
    • Create and maintain digital marketing budget and project allocation forecasts, providing monthly updates and reforecasts as needed, including invoicing and tracking.
    • Submit invoices or issue Invoices to third party vendors for reimbursement as required.
About the contributor
0 (1)
Josette Romero
Copied
September 14, 2021
Whats New at Brobston Group for Candidates?
Happy Fall! It’s been quite a year and we all deserve to celebrate! With this in mind, I’m thrilled to announce more updates to our candidate experience. Now in our ... Read More >>
June 23, 2021
7 Interview Red Flags to Watch Out For
As an emerging professional, it isn’t always easy to recognize interview red flags because many of us don’t yet have much experience talking to companies and observing normal professional behavior. ... Read More >>
Play Video
June 21, 2021
Negotiation Skills: Trust, Empathy and “No”
Former FBI Hostage Negotiator Chris Voss talks about the importance of negotiation skills. In this keynote speech, Voss notes that trust and empathy are a large part of negotiation.
Play Video
June 21, 2021
Sales Techniques on Selling and Influence
Business Keynote Speaker Victor Antonio defines the best techniques for selling and influence. “Nudge, don’t push” is the overarching theme that Antonio outlines in this informative speech.
Play Video
June 21, 2021
Unleash Your Super Brain To Learn Faster
Jim Kwik, a famous brain training coach, shares how to tap into your mind and unleash your highest level of brain power. By discussing why it’s important to “learn how ... Read More >>
Play Video
June 21, 2021
Speak Like a Leader
Speech is a very powerful tool that top speechwriter, Simon Lancaster, breaks down in this Tedx Talk. He shares how rhetorical devices like breath, metaphors, exaggeration, rhymes, and balance can ... Read More >>
Email*
Password*

We are really happy to have you as a part of our employer community.

Check out a short tour of our employer features!

Menu Bar

Post a job or find your account features from the menu bar

Dashboard

Find recent job posts, recent applications, and all of our website features

Profile

Update your personal and professional details, your job posting defaults, and other preferences

My Jobs

Visit My Jobs to view your live, draft, and closed jobs, and associated applications

Saved Applications

View applications you saved for later (great for future roles)

Posting Options

Compare job posting features and pricing

Full-Service Recruiting

Learn about our core recruiting service that we launched in 2017

'World Of' Employers Blog

Our blog features exclusive insights, commentary, and news

About Brobston Group

Learn more about our team, brand partnerships, and company here

Help Page

Find answers to frequently asked questions from employers

Chat with Us

Click the chat button in the bottom right to chat with our team. Reach out with questions about using the site, posting jobs, or general candidate search advice anytime – we’d love to hear from you and are here to help!

Thanks for joining us and…

Happy hiring!

Welcome!

Menu Bar

Find your account features from the menu icon in the top right corner

Dashboard

Visit your Dashboard for a quick snapshot of all website features

Profile

Visit your profile to update your personal details, your job search criteria, resume, bio, and other preferences

My Applications

Visit My Applications to view your submitted applications and see application statuses

Saved Jobs

When you save a job while searching, you can return to view them here

Referrals

Introduce us to your industry friends and earn commissions when we place them in certain roles!

'World Of' Candidates Blog

Our blog features exclusive articles from our team and user community, videos, and industry news

About Brobston Group

Learn more about our team, brand partnerships, and company here

Help Page

Find answers to frequently asked questions from candidates

Chat with Us

Click the chat button in the bottom right to chat with our team. Reach out with questions about using the site or job search advice anytime – we’d love to hear from you and are here to help!

Thanks for joining us and…

Happy searching!

Email*
Password*
Email*
Password*