Insights Blog

Personal Presentation is 75% of the First Interview

February 11, 2019

Most of your interview takes place before you speak the first word. Your interviewer is assessing many things from your personal presentation:

  • Do they take pride in their appearance?
  • Does their dress, grooming, and personal style demonstrate an understanding of who we are as a brand?
  • Does their body language indicate confidence and experience?

Fashion brands are built to inspire clients to adopt their brand message, vision, and aesthetic. Its therefore no mystery why personal presentation is important to employers. Here are some tips to ensure you present yourself in the best way possible.

  • Know the brand’s aesthetic. Every brand is different, therefore there is no universal guide for how to present yourself for every interview. So get to know their aesthetic by visiting their stores (what does the manager wear?), check out their website (what are the models wearing in editorial content?), and visit their Instagram page. You need to strike the right balance of formality, style, and creativity.
  • Details are everything.
    • Hair should be neatly groomed and clean. Facial hair should be trimmed or well shaven.
    • Nails should be clean and cut, or nicely manicured.
    • Clothes should be clean, wrinkle-free, and well-tailored. Shoes clean & polished.
    • Fragrance is great, but don’t over do it.
    • In general, makeup should be natural and minimal.
    • Consider your piercings – did anyone in their store have piercings?
  • Body language speaks volumes.
    • Stand/sit up straight.
    • Make consistent eye contact.
    • Show you are engaged and excited to be there (open arms, lean forward in conversation).
    • Smile! Show you are a warm, inviting, and positive person.

Wishing you luck! You will do great.

About the contributor
Screen Shot 2022-04-02 at 9.13.47 AM
William Brobston

William Brobston spent 15 years in the luxury retail industry, holding senior leadership roles with European and American luxury apparel & fine jewelry brands before launching Brobston Group in 2017.


More Insights

December 16, 2021
What’s Motivating Career Changes Right Now?
What’s motivating career changes right now? 2021 has been a banner year for hiring, and it’s driven a lot of movement throughout the labor market. Pre-pandemic, the highest number of ... Read More >>
December 9, 2021
Informational Interviews: Should I be Doing These?
There is no better way to learn about a role or company you are interested in than going straight to the source. Informational interviews — a conversation or meeting with ... Read More >>
November 30, 2021
How Do I Move from Retail into Corporate?
I talk to a lot of candidates looking for “growth”. Growth can come in many forms: promotion, learning opportunities, a career pivot, more money. But today I’d like to talk ... Read More >>
September 14, 2021
Whats New at Brobston Group for Candidates?
Happy Fall! It’s been quite a year and we all deserve to celebrate! With this in mind, I’m thrilled to announce more updates to our candidate experience. Now in our ... Read More >>
June 23, 2021
7 Interview Red Flags to Watch Out For
As an emerging professional, it isn’t always easy to recognize interview red flags because many of us don’t yet have much experience talking to companies and observing normal professional behavior. ... Read More >>
June 21, 2021
Negotiation Skills: Trust, Empathy and “No”
Former FBI Hostage Negotiator Chris Voss talks about the importance of negotiation skills. In this keynote speech, Voss notes that trust and empathy are a large part of negotiation.