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Assistant Manager, Global Digital Marketing
La Mer
New York
Beauty and Fragrance
Full time
Posted 1 month ago
Copied
Market: NY - New York
Industry Segment: Beauty and Fragrance
Category: Digital Marketing
Seniority: Manager
Job Type: Full time

Marketplace Role

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Job Description

About Us

The Estée Lauder Companies are the global leader in prestige beauty — delighting consumers with transformative products and experiences, inspiring them to express their individual beauty.

The mere mention of Crème de La Mer inspires intrigue, adoration and cult like devotion. It all began when Dr. Max Huber, a physicist, embarked on a healing quest after a lab accident. Twelve years and 6,000 experiments later, Miracle Broth — the legendary elixir — was born. Since joining The Estée Lauder Companies in 1995, La Mer has become the most coveted skin care brand in the world.

About the Job

Digital Marketing

Lead the development of globally produced paid ads (video, social posts, search, display, social sampling and print) for key channels (Facebook, Instagram, YouTube, TikTok, Hulu, Pinterest, Out of Home, and magazines)for highest priority marketing campaigns (New Product Launches, Key Shopping Moments and Business as Usual). The ideal candidate is someone with a growth mindset, passion for digital media and ability to work collaboratively with others. Excellent project management skills and a solution-oriented approach are essential. Tactical experience managing digital marketing campaigns is strongly preferred.

About Your Responsibilities

Drive Successful 5* Campaigns 55%

  • Asset Checklists Complete video, paid social, search and print tabs including guidance on visuals and messaging for Creative team members. Partner closely with Product Marketing and Go-To-Market Strategy to understand key campaign messages and product benefits. Collaborate with Organic Social and Ecomm to leverage visuals across channels and create a holistic consumer experience. Leverage insights from past campaign paid media wrap reports and corporate cascades from platform partners.
  • Digital Channel Brief Partner with Director Digital Marketing on campaign strategy including funnel priorities, video content, flight plans on YouTube/Meta platforms, audience targets and Kpis
  • Route Reviews: Review creative asset routes against the Asset Checklist to ensure all requested assets are accounted for and on brief. Provide comments in InVision platform and follow up with Creative Ops via email if needed. Include positive feedback and always assume partners have the best intention.
  • Go-To-Market Toolkits Complete all slides in the Video and Paid Media section of the broader global toolkit. Include screenshots of creative assets and finalized strategy slides from Digital Channel Brief.

Collaborate with Key Partners

  • Regional Feedback on Campaigns Present Asset Checklist and Digital Channel Briefs to key stakeholders on regional teams to ensure content will be locally relevant and compelling. Actively listen with the intent to learn and serve.
  • Digital Teams Channel Upload key documents to Microsoft Teams channel with Regional teams including cascades from Elc Corporate Media Summits, decks from platform partners and key documents including Asset Checklists, Digital Channel Briefs and GTM Toolkits.
  • Global Marketing Actively participate in weekly cross-functional meeting to provide updates on Paid Media for key campaigns and collaborate with cross-functional partners across organic, ecommerce, Crm, Global Communications, Product Marketing and Go-To-Market Strategy
  • Creative Partners Brief creative team on paid asset requests and address questions during the asset development process
  • Upskill La Mer Brand on Digital Advertising 20%
  • Paid Ad Units: Stay up to date on ad formats required for priority and emerging platforms including YouTube, Google Search, Facebook / Instagram and Tik Tok by closely read local campaign plans / wrap reports and proactively seeking updated references from platform partners.
  • Audience Targeting: Understand all available targeting solutions for key platforms (demographics, affinity, In Market, custom audiences, Lookalike, CRM etc.) for all key platforms and be able to recommend for all campaigns, based on strategy.
  • KPIs: Partner closely with local teams to align on KPIs for each phase of the marketing funnel based on campaign priority.
  • Ad Unit Reference Guide Regularly update comprehensive document with examples of paid ads run by competitors or locally created by La Mer teams, which serves as a tool for inspiration and education for our Creative partners. Continuously expand as new platforms and ad formats become priorities
  • Social Sampling Guidelines Update Global Social Sampling Guidelines with new examples from most recent campaigns
  • Stay Informed by following key competitors on social, actively reading industry publications like Vogue Business and staying abreast of the digital marketing trends through resources like Think With Google
  • Manage Templates & Processes 15%
  • Campaign Development Process: Own the development of timelines for all campaign development processes to include key moments of collaboration and alignment with cross-functional partners, regions, senior leaders and creative. Manage up to Digital Marketing director to communicate when feedback is required and key questions.
  • Asset Checklist Template: Update as needed based in evolution of regional needs, platform priorities and ad formats.
  • Digital Channel Brief Template: Update as needed overtime to continuously improve and consistently drive the development of best-in-class paid assets.
  • Campaign Paid Media Wrap Report Template: Update based on input from local teams while completing and to align with the evolution of our globally produced content. Lead Insights + Analytics 10% Campaign Wrap Report Request regions to complete their slides in Campaign Wrap Report template by leveraging detailed wrap reports from agency partners. Complete the global executive summary slide. Present findings to senior leadership and leverage to inform future strategies and briefs.

Qualifications

About You

  • Growth Mindset with a continuous desire to learn
  • Positive, solution-oriented approach
  • Excellent project management and prioritization skills

Experiences

  • You Have 4+ years of work experience is required
  • Campaign Execution Experience: Experience working directly with a media agency or on the agency side to execute a digital campaign. Comfort with audience targeting, flight plans and KPIs
  • Knowledge of Key Global Social Platforms: Understanding of consumer behavior within platforms (YouTube, Google Search, Facebook, Instagram, TikTok, Pinterest) and ad units that can be leveraged
  • Command of Key Performance Indicators: Keen understanding of success metrics and how they can be leveraged to evaluate campaign performance across awareness, consideration and conversion
  • Learner Mindset with an Interest in Leveraging Analytics to Recommend Optimizations: Possess a natural curiosity and desire to study results from past campaigns, analytics reports and consumer insights decks. Use learnings to optimize creative assets, campaign flight plans and audience targets
  • Demonstrated Ability to Work Collaboratively with Cross-Functional Partners: Ability to establish strong relationships with global cross-functional partners (Product Marketing, Go To Market Strategy, Social, Online, Global Communication, Education & Creative) Regional teams (Apac, Travel Retail, Na, Emea, Uk & Latam) Corporate teams (Crm) and external partners (Google, Facebook and vendors) to effectively partner on the development and implementation of global assets and paid media strategy
  • Strong Time Management Skills and Attention to Detail: Process-oriented working style with ability to create personal timelines and meet deadlines. Must feel comfortable in a fast-paced, agile environment with multiple projects progressing simultaneously
  • PowerPoint Skills Easily build professional presentations that communicate strategies in a concise, aesthetic way
  • Stay on the Pulse on Digital Advertising Landscape and trends: Regularly explore platforms, subscribe to trade and key competitors’ newsletters, and attend industry events to remain abreast of changing digital trends including ad formats, media tactics, personalization strategies and competitive executions

About La Mer

The Estée Lauder Companies are the global leader in prestige beauty — delighting consumers with transformative products and experiences, inspiring them to express their individual beauty.

Crème de la Mer is a brand that represents hope, healing and one man’s deep respect for the power of the living sea. It all began over fifty years ago when Dr. Max Huber, a physicist, embarked on a healing quest after a lab accident. Twelve years and 6,000 experiments later, Miracle Broth — the legendary elixir — was born.

Since joining The Estée Lauder Companies in 1995, La Mer has become the most coveted skin care brand in the world. Based in the SoHo neighborhood of New York City, La Mer is a collaborative, dynamic and closely connected group that has built the brand into a global beauty powerhouse and a leader in ultra-luxury skincare.

Assistant Manager, Global Digital Marketing
La Mer
New York
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Assistant Manager, Global Digital Marketing
La Mer
New York

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