Summary

We are currently looking for a Public Relations Manager who will be responsible for driving brand awareness and developing brand image through the execution of effective media relations programs and special events in the Americas Region.

Responsibilities

• Contribute to the planning, and manage implementation of Pomellato Public Relations strategies for the Us and Mexico/Latam in alignment with the company’s business strategy to increase overall brand awareness and earned media.
• Identify, implement and manage the earned media strategy across a wide range of communications vehicles in collaboration with the head of marketing and communications (social, print, digital, events, etc.)
• Identify, develop and maintain media relationships with print, digital media, influencers and stylists.
• Plan and execute press activities such as seasonal press previews and pitching efforts, editor appointments, press trips, and gifting.
• Manage and execute all photo shoot needs including editorial pulls, press samples, logistics for all the photoshoots, product returns, credit requests, image requests, etc.
• Pitch editorial coverage on key collections, brand initiatives and events.
• Track all editorial and advertising coverage for national and regional placements.
• Create and circulate bi-monthly Communications Newsflash.
• Manage weekly, monthly and annual press impression reporting.
• Manage the use of press materials, press releases, bios, pitch letters, executive announcements, talking points, company statements, media alerts, international communications and presentations.
• Support the planning and execution of the Americas Region branding events and drive editorial results.
• Manage pre-event and on-site logistics including but not limited to invitation production, catering, décor, flowers, photographers, and entertainment.
• Report on measurable objectives for Roi on branding and corporate events.
• Track special event results and distribute recaps to assess performance & program effectiveness.
• Oversee media library and maintain media archives.
• Keep an up to date and accurate database of contacts.
• Maintain and update Pr/Editorial calendar with corporate events/important dates.
• Support Milan based Celebrity Relations with celebrity dressings in the Us.
• Manage the trafficking of artwork to Us and Mexico-based media agencies for national and regional advertising – including print and digital.
• Assist with developing added value programs to support business needs.
• Help with reporting and results on print positioning and digital Roi.
• Work with the creative department in Milan for procuring creative and brand assets.
• Manage and track all invoice payments for Brand Communications and Media department and help maintain the budget.
• All applicable general administrative duties and special projects as assigned.

Requirements

• Bachelor’s Degree; Marketing or Communication or related field
• A minimum of four years experience with proven results in Communications and Public Relations
• Proficiency in Microsoft Word/Excel/Outlook/PowerPoint
• Excellent oral and written communication skills
• Highly motivated, strategic thinking, proactive and self-starting individual
• Ability to multi-task in a fast-paced environment
• Strong organizational and time management skills
• Prior Luxury fashion/jewelry industry experience preferred.
• Agency experience is a plus.