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Marc Jacobs International, powered by the creative genius of Marc Jacobs, seeks a Senior Manager of Acquisition Marketing, to join the E-commerce Team based in its New York City (SoHo) headquarters. Marc Jacobs International is part of the Louis Vuitton Moet Hennessy (Lvmh) fashion division and operates in the wholesale and direct to consumer retail markets.
This individual is accelerating ecommerce growth by driving quality new customer traffic & conversions across all paid media channels (Search, Social, Affiliates) while ensuring profitability and long-term customer value. Leveraging product knowledge & marketing calendars, this individual will develop testing roadmaps & Kpi monitoring. They will also look for new and creative ways to test messaging that drives conversions and engagement, while keeping a close eye on key performance costs, like Cpa, Roi, Ltv, and Repeat Purchase Rate.
Brand: For Over 30 Years, Marc Jacobs Has Invigorated The Fashion World With A Unique Design Philosophy:Pioneering DesignS.An Irreverent Spirit.The Everyday AnD The Extraordinary.Led By TheSE Codes, The Brand Has Become A Driving ForCE In The Womenswear, Beauty, Accessories, FRAGRAnCE, Watch AnD Jewelry InDUSTRIES.
Born in NYC in 1963, Marc Jacobs graduated from Parsons School of Design, where he was youngest designer ever to receive the CFDA’s Perry Ellis Award for New Fashion Talent.
In 1992, Jacobs showed his grunge collection for Perry Ellis. In April 1994, he successfully debuted his eponymous collection. Since then, he’s spearheaded countless successful ready-to-wear, handbag, fragrance, cosmetics & book launches.