Assoc Digital Marketing Manager Paid Social

Summary

The Associate Digital Marketing Manager Paid Social leads paid social channel strategy and execution across Meta, TikTok, and Pinterest, combining platform expertise with campaign optimization, testing, and cross functional collaboration. This role bridges strategy and execution to drive full funnel performance and customer growth while partnering with agencies and vendors.

Responsibilities

• Lead paid social channel planning and execution from strategy through optimization
• Develop platform specific insights to drive audience growth and creative innovation
• Manage and evolve testing frameworks for targeting bidding and creative strategies
• Partner with strategy creative and analytics teams to translate goals into actionable plans
• Own mid flight performance reviews and post campaign analyses
• Collaborate with external vendors and media agencies to align campaign delivery and performance
• Champion best practices in campaign setup measurement and reporting

Requirements

• Bachelor's degree in marketing business analytics or related field
• 7+ years of paid social experience including ownership of strategy and execution
• Expertise in Meta TikTok and Pinterest ad platforms and audience bidding and creative best practices
• Experience working with or managing agency and vendor relationships
• Strong analytical project management and cross functional collaboration skills