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BROBSTON GROUP

CRM Manager

Posted 4 weeks ago
New York
Market: NY - New York
Industry Segment: Luxury Fashion, Luxury Menswear
Category: Marketing
Seniority: Manager
Job Type: Full time
Remote? Hybrid

In House Role

Brobston Group is managing the hiring process. Our team screens all applicants and coaches you through the interview process.

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CRM Manager
Etro
New York
Luxury Fashion, Luxury Menswear
Full time
Posted 4 weeks ago

In House Role

Brobston Group is managing the hiring process. Our team screens all applicants and coaches you through the interview process.

Job Description

We are seeking a CRM Manager to lead our client relationship management strategy. The successful candidate will be responsible for overseeing client segmentation, in-store activations, and client gifting programs, among other strategic projects.

Key Responsibilities:

  • Develop and execute a CRM strategy that includes segmentation, personalization, and targeting of communications to drive customer engagement and sales.
  • Collaborate with the corporate marketing director, PR team, and retail team to develop and execute in-store activations and events that build brand loyalty and drive sales.
  • Manage and implement client gifting programs to build relationships and drive repeat business.
  • Partner with the field store managers and sellers to ensure CRM best practices are implemented and followed in all store locations.
  • Use data and analytics to measure the effectiveness of CRM campaigns and make recommendations for improvements.

Requirements:

  • Minimum of 3 years of experience in CRM, preferably in the luxury fashion industry.
  • Strong experience in customer segmentation and targeting, data analysis and insights.
  • Excellent communication, organizational and project management skills.
  • Ability to work collaboratively with cross-functional teams.
  • Strong understanding of luxury fashion industry and trends.
  • Bachelor’s degree in marketing, business, or a related field.
  • This is an exciting opportunity for a strategic thinker with a passion for the luxury fashion industry to drive customer engagement and sales at one of the most iconic luxury fashion brands in the world.

About Etro

ETRO is New Tradition, the sum of artisan know-how and creative experimentation.The entrepreneurial venture began in 1968, when Gimmo Etro launched a production of highly prestigious fabrics using noble and natural fibres, which he embellished with original designs and innovative colour ways.

In 1981 the furnishing textiles line made its debut. The Paisley motif used to enrich the first collection was set to become ETRO’s mark of identity. The product range added another string to its bow in 1984 with leather goods and the bag collection in Paisley jacquard fabric.

The launch of the home accessories and complements collection and the creation of the perfumes division in the late 1980s, consolidated the brand’s lifestyle concept.

The 1990s saw the unveiling of the first men’s and women’s prêt-à-porter collections, their inventive and recherché style earning the label instant recognition.

The materials, the workings and a special talent with prints are what make ETRO unique and unrepeatable.

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CRM Manager
Etro
New York
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CRM Manager
Etro
New York

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