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Market:NY - New York
Industry Segment:Luxury FashionLuxury Menswear
Category:Marketing
Seniority:Manager
Job Type:Full time
Remote? Hybrid

Etro, an illustrious Italian luxury fashion brand, was established in 1968 by the visionary Gerolamo “Gimmo” Etro. Originally a textile design company, the brand’s designs were deeply inspired by Gimmo’s extensive collection of 300 antique shawls. Over the years, the paisley pattern emerged as a significant design element, becoming a defining motif closely associated with Etro’s identity. The company’s keen eye for unique aesthetics was further emphasized when they debuted a furnishing textiles line in 1981, inspired by a trip to India. As Etro evolved, it expanded its product range to include leather goods, home collections, and fragrances, each product bearing the brand’s distinctive touch.

Etro’s commitment to innovation and quality led to impressive growth, reporting $372 million in annual revenue by 2018. By 2021, the brand had a global presence, with 140 flagships in 58 countries and a newly opened subsidiary in Seoul, South Korea. A significant milestone in the company’s journey was marked in 2021 when L Catterton acquired a 60% stake in Etro. The following year, the brand welcomed a new era of creative leadership, appointing the renowned designer Marco De Vincenzo as the creative director for their women’s, men’s, and home collections.

In 2023, Marco de Vincenzo introduced his first collection as Etro’s creative director, marking an exciting shift in the brand’s design philosophy. De Vincenzo embraced the challenge of revealing Etro’s untapped potential, exploring a wider range of possibilities beyond the brand’s traditional aesthetics. His designs moved away from the iconic paisley pattern and boho aesthetics, leaning towards more structured and compact materials. His radical romanticism and bold visuals were beautifully expressed through new jacquard textures and decorative motifs. Despite the simplicity of shapes to cater to the mix-and-match preferences of younger audiences, every piece was crafted with exquisite detail, featuring embroideries, intarsia, and appliqués with a bold, theatrical appeal. Under de Vincenzo’s creative helm, the Etro brand continues to explore new horizons while staying true to its roots.

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In House Role

Brobston Group is managing the hiring process. Our team screens all applicants and coaches you through the interview process.

Job Description

We are seeking a CRM Manager to lead our client relationship management strategy. The successful candidate will be responsible for overseeing client segmentation, in-store activations, and client gifting programs, among other strategic projects.

Key Responsibilities:

  • Develop and execute a CRM strategy that includes segmentation, personalization, and targeting of communications to drive customer engagement and sales.
  • Collaborate with the corporate marketing director, PR team, and retail team to develop and execute in-store activations and events that build brand loyalty and drive sales.
  • Manage and implement client gifting programs to build relationships and drive repeat business.
  • Partner with the field store managers and sellers to ensure CRM best practices are implemented and followed in all store locations.
  • Use data and analytics to measure the effectiveness of CRM campaigns and make recommendations for improvements.

Requirements:

  • Minimum of 3 years of experience in CRM, preferably in the luxury fashion industry.
  • Strong experience in customer segmentation and targeting, data analysis and insights.
  • Excellent communication, organizational and project management skills.
  • Ability to work collaboratively with cross-functional teams.
  • Strong understanding of luxury fashion industry and trends.
  • Bachelor’s degree in marketing, business, or a related field.
  • This is an exciting opportunity for a strategic thinker with a passion for the luxury fashion industry to drive customer engagement and sales at one of the most iconic luxury fashion brands in the world.

MarketNY - New York
Industry SegmentLuxury FashionLuxury Menswear
CategoryMarketing
SeniorityManager
Job TypeFull time
Remote? Hybrid

Etro, an illustrious Italian luxury fashion brand, was established in 1968 by the visionary Gerolamo “Gimmo” Etro. Originally a textile design company, the brand’s designs were deeply inspired by Gimmo’s extensive collection of 300 antique shawls. Over the years, the paisley pattern emerged as a significant design element, becoming a defining motif closely associated with Etro’s identity. The company’s keen eye for unique aesthetics was further emphasized when they debuted a furnishing textiles line in 1981, inspired by a trip to India. As Etro evolved, it expanded its product range to include leather goods, home collections, and fragrances, each product bearing the brand’s distinctive touch.

Etro’s commitment to innovation and quality led to impressive growth, reporting $372 million in annual revenue by 2018. By 2021, the brand had a global presence, with 140 flagships in 58 countries and a newly opened subsidiary in Seoul, South Korea. A significant milestone in the company’s journey was marked in 2021 when L Catterton acquired a 60% stake in Etro. The following year, the brand welcomed a new era of creative leadership, appointing the renowned designer Marco De Vincenzo as the creative director for their women’s, men’s, and home collections.

In 2023, Marco de Vincenzo introduced his first collection as Etro’s creative director, marking an exciting shift in the brand’s design philosophy. De Vincenzo embraced the challenge of revealing Etro’s untapped potential, exploring a wider range of possibilities beyond the brand’s traditional aesthetics. His designs moved away from the iconic paisley pattern and boho aesthetics, leaning towards more structured and compact materials. His radical romanticism and bold visuals were beautifully expressed through new jacquard textures and decorative motifs. Despite the simplicity of shapes to cater to the mix-and-match preferences of younger audiences, every piece was crafted with exquisite detail, featuring embroideries, intarsia, and appliqués with a bold, theatrical appeal. Under de Vincenzo’s creative helm, the Etro brand continues to explore new horizons while staying true to its roots.

Copied

In House Role

Brobston Group is managing the hiring process. Our team screens all applicants and coaches you through the interview process.

Job Description
Industry Segment: Luxury Fashion, Luxury Menswear
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CRM Manager
Etro
New York
Luxury Fashion, Luxury Menswear
Full time
Posted 1 year ago

In House Role

Brobston Group is managing the hiring process. Our team screens all applicants and coaches you through the interview process.

Job Description
About Etro

Etro, an illustrious Italian luxury fashion brand, was established in 1968 by the visionary Gerolamo “Gimmo” Etro. Originally a textile design company, the brand’s designs were deeply inspired by Gimmo’s extensive collection of 300 antique shawls. Over the years, the paisley pattern emerged as a significant design element, becoming a defining motif closely associated with Etro’s identity. The company’s keen eye for unique aesthetics was further emphasized when they debuted a furnishing textiles line in 1981, inspired by a trip to India. As Etro evolved, it expanded its product range to include leather goods, home collections, and fragrances, each product bearing the brand’s distinctive touch.

Etro’s commitment to innovation and quality led to impressive growth, reporting $372 million in annual revenue by 2018. By 2021, the brand had a global presence, with 140 flagships in 58 countries and a newly opened subsidiary in Seoul, South Korea. A significant milestone in the company’s journey was marked in 2021 when L Catterton acquired a 60% stake in Etro. The following year, the brand welcomed a new era of creative leadership, appointing the renowned designer Marco De Vincenzo as the creative director for their women’s, men’s, and home collections.

In 2023, Marco de Vincenzo introduced his first collection as Etro’s creative director, marking an exciting shift in the brand’s design philosophy. De Vincenzo embraced the challenge of revealing Etro’s untapped potential, exploring a wider range of possibilities beyond the brand’s traditional aesthetics. His designs moved away from the iconic paisley pattern and boho aesthetics, leaning towards more structured and compact materials. His radical romanticism and bold visuals were beautifully expressed through new jacquard textures and decorative motifs. Despite the simplicity of shapes to cater to the mix-and-match preferences of younger audiences, every piece was crafted with exquisite detail, featuring embroideries, intarsia, and appliqués with a bold, theatrical appeal. Under de Vincenzo’s creative helm, the Etro brand continues to explore new horizons while staying true to its roots.

No longer accepting applications

CRM Manager

Posted 1 year ago
New York
Market: NY - New York
Industry Segment: Luxury Fashion, Luxury Menswear
Category: Marketing
Seniority: Manager
Job Type: Full time
Remote? Hybrid

In House Role

Brobston Group is managing the hiring process. Our team screens all applicants and coaches you through the interview process.

Single Page

No longer accepting applications

No data was found
CRM Manager
Etro
New York
Luxury Fashion, Luxury Menswear
Full time
Posted 1 year ago

In House Role

Brobston Group is managing the hiring process. Our team screens all applicants and coaches you through the interview process.

Job Description
About Etro

Etro, an illustrious Italian luxury fashion brand, was established in 1968 by the visionary Gerolamo “Gimmo” Etro. Originally a textile design company, the brand’s designs were deeply inspired by Gimmo’s extensive collection of 300 antique shawls. Over the years, the paisley pattern emerged as a significant design element, becoming a defining motif closely associated with Etro’s identity. The company’s keen eye for unique aesthetics was further emphasized when they debuted a furnishing textiles line in 1981, inspired by a trip to India. As Etro evolved, it expanded its product range to include leather goods, home collections, and fragrances, each product bearing the brand’s distinctive touch.

Etro’s commitment to innovation and quality led to impressive growth, reporting $372 million in annual revenue by 2018. By 2021, the brand had a global presence, with 140 flagships in 58 countries and a newly opened subsidiary in Seoul, South Korea. A significant milestone in the company’s journey was marked in 2021 when L Catterton acquired a 60% stake in Etro. The following year, the brand welcomed a new era of creative leadership, appointing the renowned designer Marco De Vincenzo as the creative director for their women’s, men’s, and home collections.

In 2023, Marco de Vincenzo introduced his first collection as Etro’s creative director, marking an exciting shift in the brand’s design philosophy. De Vincenzo embraced the challenge of revealing Etro’s untapped potential, exploring a wider range of possibilities beyond the brand’s traditional aesthetics. His designs moved away from the iconic paisley pattern and boho aesthetics, leaning towards more structured and compact materials. His radical romanticism and bold visuals were beautifully expressed through new jacquard textures and decorative motifs. Despite the simplicity of shapes to cater to the mix-and-match preferences of younger audiences, every piece was crafted with exquisite detail, featuring embroideries, intarsia, and appliqués with a bold, theatrical appeal. Under de Vincenzo’s creative helm, the Etro brand continues to explore new horizons while staying true to its roots.

CRM Manager

Etro

New York

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