Role Mission

The Vice President, Brand & Culture Engagement leads strategy and communications for Gucci’s social impact programs in North America. As an ambassador for Gucci Changemakers in North America, the role drives external partnerships and relationships that foster brand and culture engagement, represents Gucci’s vision externally and internally with influence, and is integrated into Gucci’s corporate culture initiatives for a full 360 view of impact. Responsibilities are heavily focused on identifying and developing ways to drive the Gucci Changemakers strategy but will be expected to be involved in Gucci’s global social impact footprint including amplifying Gucci Equilibrium.

Key Accountabilities

• Lead strategic ambition and creative vision for the Gucci North America Changemaker Program, including managing relationship with social impact agency, key strategic partners, and the Gucci Changemakers Council
• Oversee the Gucci Changemakers Council, including regular communications and engagement touchpoints, and own Council meetings
• Serve as a Gucci Ambassador, representing Gucci in key communities and with influential leaders driving social change
• Develop and activate external brand engagement strategies to strengthen all social impact activities, with a focus Gucci Changemakers, but also integrating Gucci Equilibrium, Chime for Change, and more, in collaboration with global and regional Brand Engagement teams, and the WW Entertainment Industry Relations team
• Strategize creative and innovative ways to fuel and empower communities and individuals that Gucci engages with through its outreach, programs, and initiatives
• Build pipeline of partners and relationships in important strategic communities, across cultural pillars such as Fashion, Art, Music, Film, Politics, and more
• Foster engagement with like-minded NGOS, companies, and individuals who are leaders of social impact nationally and in key markets
• Represent Gucci in highly influential circles where social impact, communications, and culture intersect
• Integrate impact-related activity into Brand & Client Engagement and WW Entertainment Relations initiatives including product launches, store openings, brand image and client events, influencer marketing, and partnerships
• Partner with PR, Events, Media and WW Entertainment relations teams on communication strategy and integrated planning related to Changemakers initiatives and Gucci Equilibrium
• Support internal brand engagement strategies, in partnership with Human Resources, including local initiatives to support Gucci Changemakers, Volunteering Programs, Ergs, Gucci Program for Scholars
• Own 360 impact planning, aligning external and internal impact initiatives and communications for one cohesive and organized view of activity across the business
• Provide counsel on crisis communications strategy and planning, as needed
• Serve as member of the Global Equity Board to share and communicate key North America updates to Global Executive Leadership
• Participate in global Changemakers meetings, sharing strategies and plans with worldwide counterparts
• Manage and mentor Coordinator, Brand & Client Engagement
• Oversee Brand & Culture compliance, budget, and expenditures working in alignment with Finance, PR, and Events

Key Requirements

• Bachelor’s degree and/or 10 years’ experience in social impact and communications or public relations is required; industry experience in fashion, entertainment, or the arts is preferred
• Highly influential with strong network of contacts across NGOS, communications leaders, and cultural institutions
• Masterful storyteller with ability to translate ideas into clear, compelling messaging and organized coordination
• Strong speaking and verbal communications skills with frequent presentations to internal and external groups and Executive Leadership
• Alignment with Gucci’s core values to represent them internally and externally
• Inherent team spirit to provide energy, drive, inspiration, and enthusiasm
• Ability to forge meaningful relationships across multiple departments and functions within the company, and with key strategic partners outside Gucci
• Comfortable working in a fast-paced and dynamic work environment, which demands both quick thinking and strong attention to detail

Key Pillars for Ways of Working

• Execute the mission of the role with a Radically Client-Centric mindset;
• Approach activities and relationships with a methodology that promotes Flat, Connected and Fast ways of collaborative working;
• Be Relentlessly Creative and approach challenges with an innovative mindset;
• Demonstrate that Everyone is an Owner through thoughts, actions, and behaviors.

Key Behaviors to Amplify What We Do

Explore

Considerate Thinker

• Sees the big picture and understands how own actions and decisions impact others and the organization as a whole

Solutions Developer

• Actively scans the environment for new approaches, blending different ideas to come with creative yet effective solutions

Deliver

Accountable Achiever

• Actively gets things done, raising the bar for performance and taking accountability for own actions

Agile Advocate

• Driven by the sense of urgency, promotes change and takes smart risks in pursuit of goals

Connect

Connection Builder

• Builds trust-based relationships across boundaries and encourages collaboration
• Adapts own style to communicate impactfully

People Enabler

• Empowers others by providing autonomy and encouraging self-expression, valuing and amplifying each person’s uniqueness

Build

Continuous Learner

• Is self-aware, curious to learn and seeks feedback from others to continuously grow, always putting improvement over comfort

Talent Builder

• Provides constructive and on-going feedback, coaches and helps others to achieve their full potential

Work Authorization

• Qualified candidates must have the proper work authorization to work in the United States