Summary

As a Public Relations Coordinator at Alexander McQueen, you will be an integral part of the PR team, contributing to the coordination of editorial requests, sample movement, and maintaining the organization of the PR closet. You will work closely with the PR Manager to ensure all media requests are met and to develop and communicate pitches through sample trafficking duties. Your role will also involve managing press reports, clippings, and coverage reports, as well as assisting with event logistics and day-to-day office duties.

Responsibilities

• Coordinate editorial requests and sample movement to and from HQ, media outlets, influencers, VIPs, styling appointments, and press days.
• Maintain organization of PR closet and ensure all media requests are met without loss or damage of inventory.
• Develop and communicate pitches through sample trafficking duties.
• Liaise with store teams to pull product for requests when necessary.
• Support PR team with weekly press reports.
• Maintain clippings and coverage reports for all press reports, press coverage, and celebrity placements.
• Manage credit requests and editorial clippings.
• Update press moves and contact changes in master press list.
• Work with PR Manager to develop monthly earned media recap to identify best practices and track ROI.
• Assist with KOL and VIP seeding initiatives and rollout.
• Develop network of relevant press, stylists, talent managers, celebrities, KOLs, and communities.
• Assist with event logistics for all press related events including press days and new store openings.
• Assist PR Manager and PR Director with day-to-day office duties.

Requirements

• Demonstrate Alexander McQueen’s key behaviors: Empowerment, Teamwork, Respect, and Kindness.
• Proficiency in team collaboration and independent work.
• Keen awareness of industry trends and proactive approach.
• Exceptional multitasking skills and adept at managing multiple projects.
• High availability and responsiveness, with 5 days in-office presence required.
• Familiarity with DMR and proficiency in using Launchmetrics tool.
• Strong follow-up capabilities, organizational skills, and problem-solving abilities.
• Excellent interpersonal, written, and verbal communication skills.
• Motivated and dedicated with a positive attitude.
• Willingness to take on various tasks with enthusiasm.
• Proficiency in Microsoft Office Suite; familiarity with Fashion GPS is advantageous.
• Previous experience in luxury fashion communications or public relations is a bonus.