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Market:NY - New York
Industry Segment:Luxury Fashion
Category:Digital Marketing
Seniority:Director
Job Type:Full time
Remote? Hybrid

It all began with a woman, with style so provokingly chic that the world took notice. Today the Carolina Herrera Brand is a New York-based fashion powerhouse recognized for creating colorful collections synonymous with fabulous style and bold femininity. With the appointment of Wes Gordon as Creative Director in 2018, the House has reinforced its commitment to the codes established by the founder; while pushing the boundaries of American fashion forward in fearless and fabulous style.

With our ready-to-wear collections, bridal collections, fragrances and make-up available in 50 countries and over 100 points of sale, it takes a dedicated effort by our employees across our New York Atelier & Corporate Office and each of our Retail locations. Explore our opportunities and what it means to be a part of the Carolina Herrera New York team below.

Carolina Herrera is a New York-based fashion house recognized for creating beautifully crafted collections synonymous with impeccable style and bold elegance. Our dedicated team is split across our New York Atelier and Corporate Offices, retail locations across the globe and our Barcelona-based Fragrance and Make-up team

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Marketplace Role

As a service to our candidates we present 1000’s of luxury industry roles as part of our Marketplace offering. For these jobs you will be forwarded to the brand to apply directly.

Job Description

Summary

As a Senior Director of Digital and Communications, you will lead PUIG’s digital acceleration strategy and execution across the full marketing funnel for all brands, focusing on e-commerce through retail partners and Direct-to-Consumer (DTC) sites. You will be responsible for comprehensive commercial plans, investment strategies, growth initiatives, online traffic, and new customer acquisition, ensuring the achievement of monthly and annual goals within a matrixed organization.

Responsibilities

  • Provide strategic and financial oversight of the e-retail and DTC businesses.
  • Conduct digital quarterly business reviews and address performance gaps.
  • Foster relationships with retailers and internal teams to drive business growth.
  • Collaborate with teams for strategy development and quality execution with retailers.
  • Work with Key Account Directors on omnichannel strategy and execution.
  • Develop and execute strategies to drive website traffic, conversion rates, and revenue.
  • Provide weekly and monthly business reporting and generate insights.
  • Stay informed about current consumer trends in DTC and e-commerce.
  • Develop omnichannel plans and lead execution to engage consumers and drive sales.
  • Manage media agency to drive digital and social acceleration.
  • Collaborate with the PR/influencer team for earned media and influencer activations.
  • Lead content strategies and align with marketing goals.

Requirements

  • Bachelor’s degree (preferred).
  • Minimum of 12+ years’ experience in operational e-commerce and consumer marketing roles.
  • Experience in A&P investment and P&L management.
  • Expertise in data management, consumer analytics, and projection & forecasting skills.
  • Collaborative skills in a matrixed environment.
  • Experience in beauty and/or fragrance (preferred).
  • Leadership experience with a multi-department team.
  • Strong communication and project management skills.
  • Self-motivated, results-oriented, and strategic thinking abilities.
  • Detail-oriented with excellent time management skills.
  • Inquisitive and enthusiastic about digital and marketing.

MarketNY - New York
Industry SegmentLuxury Fashion
CategoryDigital Marketing
SeniorityDirector
Job TypeFull time
Remote? Hybrid

It all began with a woman, with style so provokingly chic that the world took notice. Today the Carolina Herrera Brand is a New York-based fashion powerhouse recognized for creating colorful collections synonymous with fabulous style and bold femininity. With the appointment of Wes Gordon as Creative Director in 2018, the House has reinforced its commitment to the codes established by the founder; while pushing the boundaries of American fashion forward in fearless and fabulous style.

With our ready-to-wear collections, bridal collections, fragrances and make-up available in 50 countries and over 100 points of sale, it takes a dedicated effort by our employees across our New York Atelier & Corporate Office and each of our Retail locations. Explore our opportunities and what it means to be a part of the Carolina Herrera New York team below.

Carolina Herrera is a New York-based fashion house recognized for creating beautifully crafted collections synonymous with impeccable style and bold elegance. Our dedicated team is split across our New York Atelier and Corporate Offices, retail locations across the globe and our Barcelona-based Fragrance and Make-up team

Copied

Marketplace Role

As a service to our candidates we present 1000’s of luxury industry roles as part of our Marketplace offering. For these jobs you will be forwarded to the brand to apply directly.

Job Description
Industry Segment: Luxury Fashion
Single Page
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Senior Director, Digital and Communications
Carolina Herrera
New York
Luxury Fashion
Full time
Posted 1 month ago

Marketplace Role

As a service to our candidates we present 1000’s of luxury industry roles as part of our Marketplace offering. For these jobs you will be forwarded to the brand to apply directly.

Job Description
About Carolina Herrera

It all began with a woman, with style so provokingly chic that the world took notice. Today the Carolina Herrera Brand is a New York-based fashion powerhouse recognized for creating colorful collections synonymous with fabulous style and bold femininity. With the appointment of Wes Gordon as Creative Director in 2018, the House has reinforced its commitment to the codes established by the founder; while pushing the boundaries of American fashion forward in fearless and fabulous style.

With our ready-to-wear collections, bridal collections, fragrances and make-up available in 50 countries and over 100 points of sale, it takes a dedicated effort by our employees across our New York Atelier & Corporate Office and each of our Retail locations. Explore our opportunities and what it means to be a part of the Carolina Herrera New York team below.

Carolina Herrera is a New York-based fashion house recognized for creating beautifully crafted collections synonymous with impeccable style and bold elegance. Our dedicated team is split across our New York Atelier and Corporate Offices, retail locations across the globe and our Barcelona-based Fragrance and Make-up team

Copied

Senior Director, Digital and Communications

Posted 1 month ago
New York
Market: NY - New York
Industry Segment: Luxury Fashion
Category: Digital Marketing
Seniority: Director
Job Type: Full time
Remote? Hybrid

Marketplace Role

As a service to our candidates we present 1000’s of luxury industry roles as part of our Marketplace offering. For these jobs you will be forwarded to the brand to apply directly.

Single Page
No data was found
Senior Director, Digital and Communications
Carolina Herrera
New York
Luxury Fashion
Full time
Posted 1 month ago

Marketplace Role

As a service to our candidates we present 1000’s of luxury industry roles as part of our Marketplace offering. For these jobs you will be forwarded to the brand to apply directly.

Job Description
About Carolina Herrera

It all began with a woman, with style so provokingly chic that the world took notice. Today the Carolina Herrera Brand is a New York-based fashion powerhouse recognized for creating colorful collections synonymous with fabulous style and bold femininity. With the appointment of Wes Gordon as Creative Director in 2018, the House has reinforced its commitment to the codes established by the founder; while pushing the boundaries of American fashion forward in fearless and fabulous style.

With our ready-to-wear collections, bridal collections, fragrances and make-up available in 50 countries and over 100 points of sale, it takes a dedicated effort by our employees across our New York Atelier & Corporate Office and each of our Retail locations. Explore our opportunities and what it means to be a part of the Carolina Herrera New York team below.

Carolina Herrera is a New York-based fashion house recognized for creating beautifully crafted collections synonymous with impeccable style and bold elegance. Our dedicated team is split across our New York Atelier and Corporate Offices, retail locations across the globe and our Barcelona-based Fragrance and Make-up team

Copied

Senior Director, Digital and Communications

Carolina Herrera

New York

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