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Market:NY - New York
Industry Segment:Eyewear
Category:Digital Marketing
Seniority:Manager
Job Type:Full time

KREWE is an independent high-fashion eyewear company inspired by the creativity and spirit of New Orleans, our hometown. Since launching in 2013 the brand has continued to grow and evolve with an extensive offering of unique, hand-crafted sun and optical frames designed in New Orleans and crafted with the utmost attention to detail. In addition to 4 brick & mortar locations, 9 “Tiny House” concept stores, and a robust ecommerce business the brand is also available at many notable retailers such as Bloomingdales, Neiman Marcus, Nordstrom, and shopbop. KREWE’s unique approach to eyewear has created a cult-following amongst consumers and influencers alike. Our frames have appeared in publications from GQ to VOGUE and on celebrities such as Beyonce, Gigi Hadid, Meghan Markle, Carrie Underwood, Hailey Bieber, Zayne Malik, Scott Disick, Adam Huber, among others.

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Marketplace Role

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Job Description

Summary

KREWE is seeking a Performance Marketing Manager – Paid Media to manage all aspects of performance and growth marketing, focusing on scalable revenue-driving and customer growth strategies through direct response from all digital paid media channels. The ideal candidate will balance analytical and tactical skills with creative and brand storytelling, building the foundation for performance marketing and driving scalable growth for the business.

Responsibilities

  • Manage paid media marketing in-house, focusing on customer acquisition & conversion for the e-retail business.
  • Develop, recommend, and execute all paid media campaigns & programs to drive sales and brand awareness.
  • Analyze key KPIs to prioritize and drive optimizations, ensuring campaigns maximize performance and hit goals.
  • Work with analytic and finance teams to optimize campaign budget and strategy.
  • Collaborate with in-person channels to deliver paid media solutions for offline store traffic and events.
  • Partner with brand & creative teams to produce innovative and personalized creative collateral.
  • Collaborate with CRM, organic social, and influencer marketing stakeholders for compelling digital media campaigns.
  • Manage continuous testing pipeline to improve creative, messaging, landing pages, and audience targeting.
  • Gather insights from search and social volume and trends to inform marketing strategy.
  • Review channel performance, report insights, trends, and opportunities for continuous improvement.

Requirements

  • 4-5+ years of related D2C digital marketing experience with evidence of managing a successful paid media P&L.
  • Direct experience in paid search, paid social, display, video, etc. at industry-leading brands/companies.
  • Strong working knowledge in Meta Business Suite, Google AdWords, Microsoft Ads, GTM, Google Analytics, TikTok, Pinterest, Snapchat.
  • Ability to balance creative and analytical thinking, customer-focused, aligning with brand voice.
  • Strong data analytics and reporting skills, able to create dashboards and reports.
  • Entrepreneurial mindset, goal-oriented, self-directed, and able to execute projects independently.
  • Excellent organizational skills, able to handle multiple projects and meet deadlines.
  • Strong sense of accountability, self-drive, and ability to function independently and as a team player.

MarketNY - New York
Industry SegmentEyewear
CategoryDigital Marketing
SeniorityManager
Job TypeFull time

KREWE is an independent high-fashion eyewear company inspired by the creativity and spirit of New Orleans, our hometown. Since launching in 2013 the brand has continued to grow and evolve with an extensive offering of unique, hand-crafted sun and optical frames designed in New Orleans and crafted with the utmost attention to detail. In addition to 4 brick & mortar locations, 9 “Tiny House” concept stores, and a robust ecommerce business the brand is also available at many notable retailers such as Bloomingdales, Neiman Marcus, Nordstrom, and shopbop. KREWE’s unique approach to eyewear has created a cult-following amongst consumers and influencers alike. Our frames have appeared in publications from GQ to VOGUE and on celebrities such as Beyonce, Gigi Hadid, Meghan Markle, Carrie Underwood, Hailey Bieber, Zayne Malik, Scott Disick, Adam Huber, among others.

Copied

Marketplace Role

As a service to our candidates we present 1000’s of luxury industry roles as part of our Marketplace offering. For these jobs you will be forwarded to the brand to apply directly.

Job Description
Industry Segment: Eyewear
Single Page
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Performance Marketing Manager – Paid Media
Krewe
New York
Eyewear
Full time
Posted 4 weeks ago

Marketplace Role

As a service to our candidates we present 1000’s of luxury industry roles as part of our Marketplace offering. For these jobs you will be forwarded to the brand to apply directly.

Job Description
About Krewe

KREWE is an independent high-fashion eyewear company inspired by the creativity and spirit of New Orleans, our hometown. Since launching in 2013 the brand has continued to grow and evolve with an extensive offering of unique, hand-crafted sun and optical frames designed in New Orleans and crafted with the utmost attention to detail. In addition to 4 brick & mortar locations, 9 “Tiny House” concept stores, and a robust ecommerce business the brand is also available at many notable retailers such as Bloomingdales, Neiman Marcus, Nordstrom, and shopbop. KREWE’s unique approach to eyewear has created a cult-following amongst consumers and influencers alike. Our frames have appeared in publications from GQ to VOGUE and on celebrities such as Beyonce, Gigi Hadid, Meghan Markle, Carrie Underwood, Hailey Bieber, Zayne Malik, Scott Disick, Adam Huber, among others.

Copied

Performance Marketing Manager – Paid Media

Posted 4 weeks ago
New York
Market: NY - New York
Industry Segment: Eyewear
Category: Digital Marketing
Seniority: Manager
Job Type: Full time

Marketplace Role

As a service to our candidates we present 1000’s of luxury industry roles as part of our Marketplace offering. For these jobs you will be forwarded to the brand to apply directly.

Single Page
No data was found
Performance Marketing Manager – Paid Media
Krewe
New York
Eyewear
Full time
Posted 4 weeks ago

Marketplace Role

As a service to our candidates we present 1000’s of luxury industry roles as part of our Marketplace offering. For these jobs you will be forwarded to the brand to apply directly.

Job Description
About Krewe

KREWE is an independent high-fashion eyewear company inspired by the creativity and spirit of New Orleans, our hometown. Since launching in 2013 the brand has continued to grow and evolve with an extensive offering of unique, hand-crafted sun and optical frames designed in New Orleans and crafted with the utmost attention to detail. In addition to 4 brick & mortar locations, 9 “Tiny House” concept stores, and a robust ecommerce business the brand is also available at many notable retailers such as Bloomingdales, Neiman Marcus, Nordstrom, and shopbop. KREWE’s unique approach to eyewear has created a cult-following amongst consumers and influencers alike. Our frames have appeared in publications from GQ to VOGUE and on celebrities such as Beyonce, Gigi Hadid, Meghan Markle, Carrie Underwood, Hailey Bieber, Zayne Malik, Scott Disick, Adam Huber, among others.

Copied

Performance Marketing Manager – Paid Media

Krewe

New York

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