Summary

We are seeking a strategic and analytical Director of Demand Planning, focusing exclusively on our Direct-to-Consumer (DTC) channels, which include eCommerce and direct retail. This role is pivotal in leading the demand planning function for our portfolio of brands, with a keen focus on developing and executing a data-driven approach to demand forecasting for our online and direct retail operations. Experience in the footwear or apparel industry is highly preferred. The ideal candidate will have a robust background in demand planning within DTC channels, demonstrating expertise in data analysis and the application of technology to significantly improve demand forecasting accuracy and enhance supply chain efficiency in a direct sales environment.

Responsibilities

• Develop and implement a comprehensive demand forecasting strategy for our DTC channels, leveraging statistical modeling, machine learning, and advanced analytics to optimize inventory levels across our eCommerce and direct retail operations.
• Utilize historical sales data from our online and retail stores, alongside market trends and direct customer insights, to generate precise demand forecasts for each product category within our brands.
• Collaborate closely with the DTC Sales, Marketing, and Product Development teams to integrate relevant data and insights into the demand forecasting process.
• Create and maintain a demand planning process tailored for our DTC operations, ensuring seamless data integration and consistency across eCommerce and direct retail.
• Analyze performance data to identify demand patterns, trends, and variances, aiming for continuous improvement in forecasting accuracy specific to DTC channels.
• Implement and manage inventory optimization models specific to eCommerce and direct retail, determining optimal stock levels to meet consumer demand while minimizing excess inventory.
• Develop and use scenario modeling and simulation tools to evaluate the impact of market changes and promotional activities on demand and inventory levels in DTC channels.
• Ensure alignment between demand forecasts and procurement strategies with the Production team, optimizing product availability and lead times for DTC operations.
• Integrate DTC demand planning data into the company’s ERP system and other relevant platforms, enhancing decision-making and operational efficiency.
• Lead the DTC demand planning team, promoting a culture of data-driven decision-making and fostering continuous learning and improvement.

• Bachelor’s degree in Data Science, Supply Chain Management, Business Analytics, or related field. A Master’s degree is a plus.
• Proven experience in a similar leadership role, with a focus on DTC demand planning within the footwear or apparel industry.
• Expertise in data analysis, statistical modeling, and the use of technology in enhancing demand forecasting accuracy, specifically within eCommerce and direct retail channels.
• Strong familiarity with DTC dynamics, customer behavior analysis, and the unique challenges and opportunities within direct sales environments.
• Technical proficiency in ERP systems, Python or R, Google Analytics, Tableau or Power BI, and advanced Excel.
• Exceptional analytical and problem-solving skills, with a track record of driving forecasting accuracy and operational efficiency in a DTC context.
• Excellent communication and leadership abilities, capable of inspiring a team dedicated to optimizing our direct sales channels through data-driven strategies.