Summary

The Marketing Manager will be responsible for managing the Product, Trade, and Consumer marketing activities for the brand, building and maintaining relationships with Canadian and NOAM counterparts, and ensuring alignment with NOAM strategy and planning. The role involves analytical and strategic thinking to balance program planning and execution with post-program reporting and analysis.

Responsibilities

• Develop forecasts for new initiatives and manage sample, collateral, and promotional forecasts.
• Liaise with Planning and Operations teams for on-time shipment of materials to support marketing programs.
• Use NPD data for strategic decisions and partner on category reviews.
• Act as the point person for category information and oversee seasonal order forms.
• Align strategies with NOAM Marketing team and develop trade marketing programs with retailers.
• Manage Retail calendars and create seasonal presentations.
• Develop media briefs and partner on social media conversation and Influencer plans.
• Drive retailer.com business and develop new programs for customer acquisition and retention.
• Develop the annual marketing budget and manage fiscal budget tracking.
• Maintain awareness of competitive activity and social media executions.

Requirements

• Ability to build, foster, and nurture relationships and manage multiple projects.
• Strong digital and social media skills with an understanding of media planning best practices.
• Consumer-first, data-driven mindset with strong communication skills.
• Advanced skills in strategy and planning, budget management, merchandising, and marketing.
• Creative, analytical thinker and problem solver who thrives in a fast-paced environment.
• Advanced computer skills.