Summary

As the Head of Ecommerce and Digital Marketing at Diesel, you will be responsible for maximizing the potential of the US and CA online sales business across all product categories. This includes managing our Retail business (DIESEL.COM), marketplaces (Amazon), and social commerce platforms. You will support online Department Store and e-tailers strategy on digital marketing and operations activities, ensuring a seamless experience for Diesel customers across all channels. You will also partner with the Marketing Department to integrate and leverage all go-to-market activities in the digital space.

Responsibilities

• Ensure delivery and achievement of net sales targets and growth plans through effective sales operations, digital marketing, digital merchandising, omnichannel development, and project launches.
• Plan and control departmental budget, including sales, digital marketing spend, agent commissions, T&E, capex, and depreciation.
• Set targets for the team in conjunction with the Planning and Buying department and the Wholesale team for e-tailers and .com accounts.
• Train team on work practices and procedures, ensuring safety and security of employees.
• Appraise direct reports and team members’ performance on an annual and day-to-day basis; recommend promotions as appropriate to Human Resources.
• Discipline and performance manage employees within the direct team on areas of substandard performance.
• Oversee Diesel.com demand and net sales performances, conversion rate across all devices, and traffic sources.
• Optimize customer acquisition tactics leveraging performance marketing, social media, emails, and social commerce.
• Develop and maintain relationships with all external partners, monitoring service, economics, and legal terms.
• Partner with buying, planning, and allocation team on assortment and merchandising strategy.
• Maximize the business opportunity of the commercial calendar ensuring that all key commercial occasions are exploited.
• Define and analyze weekly and monthly reporting to take business action and create standard ad hoc reports.
• Research and propose new business opportunities in all digital areas to ensure constant growth of the channel.
• Maximize Amazon business in line with brand strategy ensuring correct pricing and representation of the brand.
• Partner with head of WH and marketing to maximize online multi-brand sales across all product categories on ecommerce multi-brand wholesale accounts.
• Constantly optimize current omnichannel services to improve online conversion and drive traffic to the stores.
• Drive the development of all new services supporting the definition of the technical and operational solution.

Requirements

• 4-year degree and/or equivalent combination of work and experience.
• 7+ years of Ecommerce and Digital Marketing experience with a strong background in ecommerce operations for an online retail/wholesale business.
• 3+ years project management experience.
• Expertise with inter-functional coordination and collaboration.
• 3+ years managing a team of 2+ direct reports.
• Experience in the Fashion Market is required.
• Expert of US and CA eMarket; Knowledge of Diesel wholesale competitive landscape.
• Experience as a subsidiary interacting with a Global Headquarters.
• 2+ years experience with Website management in operational execution.
• Web analytics and reporting: ability to read and create reports.
• Web marketing experience, including SEO, SEM, CRM, and email marketing.
• Experience leveraging online marketing techniques to drive site traffic and conversion.
• Basic understanding of retail math/financial indicators with ability to contribute to commercial discussions.
• Understanding of ecommerce platforms (i.e. – Demandware, ATG, GSI).
• Familiarity with web analytics terminology and its application (i.e. – Omniture, Coremetrics, Google Analytics).
• Experience working with content management systems (i.e. Amazon).
• Established account relationships/experience with key customers (i.e. – Amazon).
• Some international ecommerce experience preferred.