Summary

The Executive Director, Global Creative will lead campaign concepting, photoshoots, and execution. The individual will develop and distribute assets (video, imagery etc.) on a global basis and work closely with local markets to ensure that brand guidelines are adhered to. The candidate should be a thoughtful leader and is expected to contribute new and innovative ideas and technologies on a consistent basis to the group.

Responsibilities

• Provide Creative Direction for in-house global 360 campaigns.
• Follow-through from concept, to shoot, to execution of global 360 campaigns.
• Support with concepting, prepare shoot briefs, attend shoots (globally), and follow through with post-production.
• Work across fragrance, makeup, and skincare categories.
• Create assets during Tom Ford fashion show 2x year as well as other various press events.
• Full in-house development of the creative for global campaigns.
• Propose teams to collaborate with (photographer, director, styling, hair, makeup).
• Propose talent for campaigns (models + celebrities).
• Edit and approve photos from brand events.
• Manage a small team of designers and freelancers to support campaign development and execution.
• Present creative to senior leadership.
• Partner with cross functional teams to deliver a creative that follows the brief.
• Work with agency partners to delegate work for special projects.
• Partner with regions to help develop localized creative.
• Co-leads the development of digital style guidelines and visual standards.
• Direct asset guidelines across all touch points (digital, print, OOH, instore) for all regions (NOAM, UK, EMEA, LATAM, TR, China, APAC).
• Understand brand DNA and convey, this appropriately online.
• Provide design strategy and feedback to global markets on local programs for digital, instore, PR events, and OOH campaigns.
• Develop and/or manage the agency responsible for producing assets (banners, microsites, Facebook widgets, mobile concepts etc.) for global digital marketing programs.
• Lead the integration of assets across a myriad of platforms (e.g. our .com site, social media sites, retailer.com sites and finally with publishers).
• Deliver scalable creative solutions that drive results.

Requirements

• Candidate should have 10+ years of experience with strong background and proven record in current concepting arena.
• Strong leadership and managerial skills with a concentration in the fashion industry.
• Deep understanding of the luxury space.
• Knowledgeable of photographers / directors / stylists / across still life, beauty, fashion.
• Agency or Brand Experience required.
• Innovative-Willingness to experiment with new concepts and approaches. Comes up with creative solutions to difficult problems. Ability to source new vendors, technology, and platforms.
• Needs to thrive in a fast-paced environment, oversee multiple projects, have attention to detail and work well with cross functional teams.
• Strong communication –Clearly communicates expectations. Can relate to a range of people spanning business to creative to technical discipline.
• Strong leadership skills.
• B.A. Degree in Design or comparable required.