We are seeking a dynamic and experienced Vice President of Marketing and PR to lead our brand’s marketing, public relations, social media, digital marketing, and overall brand promotion efforts. This pivotal role will report directly to the CEO and work closely with the founder, requiring a high level of professionalism, polish, and extensive experience. We are looking for a well-respected and well-networked leader who can take our brand to new heights. If you are a visionary marketing professional with a passion for luxury fashion, we invite you to apply for this exciting opportunity.
Key Responsibilities:
- Develop and implement comprehensive marketing and PR strategies to enhance brand awareness and drive growth.
- Oversee and manage all marketing channels including traditional media, social media, and digital marketing.
- Lead and mentor a team of marketing professionals, including a Social Media Manager and PR Manager.
- Cultivate and maintain strong relationships with industry leaders, publishers, influencers, and key stakeholders.
- Collaborate closely with the CEO and founder to align marketing initiatives with the brand’s vision and goals.
- Analyze market trends and competitor activities to identify opportunities and strategies for growth.
- Manage the marketing budget effectively to maximize ROI and achieve business objectives.
Qualifications:
- Proven experience as a senior marketing and PR leader, preferably in the luxury designer fashion industry.
- Strong network and relationships within the fashion industry and publishing.
- Demonstrated success in developing and executing high-impact marketing and PR campaigns.
- Excellent leadership and team management skills with a track record of mentoring and developing talent.
- Exceptional communication, negotiation, and interpersonal skills.
- Ability to work closely with senior executives and founders, providing strategic insights and guidance.
- High level of professionalism, polish, and a keen eye for detail.
- Strategic thinker with the ability to drive innovative marketing solutions.
- Proficient in digital marketing tools and platforms.
- Strong analytical skills to interpret data and make informed decisions.
- Ability to thrive in a fast-paced and dynamic environment.
- Creative mindset with a passion for fashion and brand storytelling.
- Bachelor’s degree in Marketing, Public Relations, Business, or a related field. A Master’s degree is preferred.
