Summary

Maximize the potential of the US and CA online sales business across all product categories through our Retail business (DIESEL.COM), marketplaces (Amazon) and social commerce platforms. Support all online Department Store and e-tailers strategy on digital marketing and digital operations activities. Be innovative in the ecommerce/digital space while at the same time strategically leading, directing and overseeing the day to day business to meet company goals. Focus on all areas of digital operations, digital merchandising, shopping experience, performance marketing, CRM and customer acquisition. Continue to build up the Omni Channel platform and partner with Retail department to guarantee a seamless experience to Diesel customers across channel. Partner with the Marketing Department in an effort to integrate and leverage all go to market activities in the digital space and communicate consistently to our customers through all touch points, online and off line.

Responsibilities

• Ensure delivery and achievement of net sales targets & growth plans through effective sales operations, digital marketing, digital merchandising, omnichannel development, project launches.
• Plan and control departmental budget, including sales, digital marketing spend, agent commissions, T&E, capex and depreciation.
• Establish priorities and team objectives; direct team’s work, ensuring it is delegated accordingly to optimize output.
• Train team on work practices and procedures & provide safety and security of employees.
• Maintain records on employees’ performance within team as required to enable effective supervision and control of team.
• Discipline and performance manage employees within direct team on areas of substandard performance.
• Propose employee status changes, up to and including employment termination, to Human Resources for areas of ongoing unsatisfactory performance or gross misconduct, in line with Company policies and procedures.
• Receive and resolve employee concerns and complaints in conjunction with Human Resources.
• Ensure functioning of digital front-end operations to support the business activities while developing constant UX and contents improvement collaborating with external vendors as well as global team.
• Oversee all the outsourced back-end services such as ecommerce order management, fulfilment, fraud and customer service ensuring respect of SLA and policies to guarantee a premium service to Diesel customers.
• Develop and maintain relationships with all external partners monitoring service, economics and legal terms.
• Partner with buying, planning and allocation team on assortment and merchandising strategy, apply product priorities to site experience and share inputs on performances.
• Maximize the business opportunity of the commercial calendar ensuring that all key commercial occasions are exploited to maximize the business for both US and CA through all the digital touch points.
• Define and analyze weekly and monthly reporting to take business action as well as create standard ad hoc reports to support the growing needs of eCommerce operations.
• Research and propose new business opportunities in all digital areas to ensure constant growth of the channel.
• Partner with HQ to implement global ecommerce projects, supporting global directives while championing local business needs.
• Maximize Amazon business in line with brand strategy ensuring correct pricing and representation of the brand.
• Partner with head of WH and marketing to maximize online multi-brand sales across all product categories on ecommerce multi-brand wholesale accounts.
• Partner with WH team to maximize dropship business while ensuring smooth dropship operations in line with customer requirements.
• Determine wholesale ecommerce content needs and consumer communication.
• Work in partnership with Department Store/Multi-Brand online account AEs to provide operational support on catalogue, product copy, images and other site contents.
• Influence site usability for online wholesale accounts and eliminate operational problems for end users, ensuring that product flow to customers is unhindered, and cancellations/returns are reduced.
• Assess and activate strategic collaborations with marketplaces/e-tailers in line with brand positioning and brand strategy.
• Constantly optimize current omnichannel services (ship from store, ship to store, in store returns, find in store, store locator, dropship) to improve online conversion, drive traffic to the stores while guaranteeing a seamless and premium customer experience.
• Drive the development of all new services supporting the definition of the technical and operational solution.
• Partner with HQ to implement global omnichannel projects, supporting global directives while championing local business needs.
• Ensure omnichannel approach also on commercial calendar, CRM and marketing activations in order to deliver consistent and effective messages to Diesel customers.

Requirements

• 7+ years of Ecommerce and Digital Marketing experience with a strong background in ecommerce operations for an online retail/wholesale business.
• 3+ years project management experience.
• Expertise with inter functional coordination and collaboration.
• 3+ years managing a team of 2+ direct reports.
• Experience in the Fashion Market is required.
• Expert of US and CA eMarket; Knowledge of Diesel wholesale competitive landscape.
• Experience as a subsidiary interacting with a Global Headquarters.
• 2+ years experience with Website management in operational execution.
• Web analytics and reporting: ability to read and create reports.
• Web marketing experience, including SEO, SEM, CRM, and email marketing.
• Experience leveraging online marketing techniques to drive site traffic and conversion.
• Basic understanding of retail math/financial indicators with ability to contribute to commercial discussions.
• Understanding of ecommerce platforms (i.e. Demandware, ATG, GSI).
• Familiarity with web analytics terminology and its application (i.e. Omniture, Coremetrics, Google Analytics).
• Experience working with content management systems (i.e. Amazon).
• Established account relationships/experience with key customers (i.e. Amazon).
• Some international ecommerce experience preferred.