Summary

As an Assistant Manager of Direct-To-Client Marketing, you will manage all email marketing, direct mail, and acquisition activations. You will report directly to the Director of Communications Activations and work closely with various teams to ensure seamless execution of marketing strategies.

Responsibilities

• Lead all email marketing activations from creative briefing through execution.
• Manage day-to-day relationships with CRM Agency and act as the market lead point of contact.
• Build and maintain the day-to-day email calendar for team and market stakeholders.
• Develop and execute a robust Always-on/Trigger Email Program.
• Partner with Global Client Marketing team to improve global activations.
• Act as the main contact for Direct Mail Agency from creative briefing to execution.
• Create and analyze all email, direct mail, and acquisition activation performance.
• Maintain DTC Budget and process all invoices.
• Develop a robust Acquisition Program and leverage current acquisition tools.
• Foster relationships between Direct-to-Consumer and other internal teams.
• Conduct research of client marketing, media, retail, and competitive trends.

Requirements

• Bachelor’s degree required; background in advertising, marketing, consumer behavior, or analytics preferred.
• 3-5 years of experience with project coordination, campaign management, and/or direct-to-client marketing.
• Experience with email setup/coding (HTML, SQL) and Salesforce Marketing Cloud preferred.
• Analytic experience in developing marketing reporting using tools like Looker or Google Analytics.
• Proficiency in Microsoft Office applications (Excel, Word, PowerPoint).
• Ability to synthesize raw campaign data to create and present insightful presentations.
• Excellent communication skills tailored to each audience.
• Experience in a cross-functional team environment.
• Attention to detail with the ability to handle multiple tasks simultaneously.
• Self-starter, entrepreneurial, and resourceful.
• Team player with excellent time management and problem-solving skills.