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Darcy Penick, President of Bergdorf Goodman and one of the first leaders in pure-play fashion e-commerce, has built a team of industry pioneers who are bringing their collective expertise and commitment to operational excellence to the world of Bergdorf Goodman. As the destination to discover best in class designers, emerging brands and exclusive products, Bergdorf Goodman provides customers with transformative experiences that embody the definition of modern luxury.
Bergdorf Goodman is looking for an experienced, customer-centric, and self-driven leader to join as the Director – Crm & Loyalty. Reporting directly to the Vp Crm & Loyalty, this role will own the execution of an omni-channel Crm strategy & loyalty program that will drive migration and retention of loyal customers across a rapidly growing customer base.
The Director of Crm will act as the key lead across Customer Strategy, Marketing and Sales to develop delightful experiences and personalized offerings through programmatic and highly data-driven execution. This individual thrives in a fast-paced, digitally focused environment and has experience rapidly executing new ideas while simultaneously building scalable operating structures and processes.
NMG and our brands—Neiman Marcus, Bergdorf Goodman, Last Call, and Horchow—are relationship businesses that lead with love for our customers, associates, brand partners, and communities. Our strategy of integrated luxury retail is about creating long-term relationships with our customers. It’s this connection that creates emotional and high lifetime value potential.
Leveraging the expertise of our 9,000+ associates, we exhibit a growth mindset in how we deliver across our three channels of in-store, ecommerce, and remote selling. In addition, we are continuing to make investments in data and technology that allow us to scale a personalized luxury experience.