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Media Director, North America
Celine
New York
Luxury Fashion, Luxury Menswear
Full time
Posted 2 weeks ago
Copied
Market: NY - New York
Industry Segment: Luxury Fashion, Luxury Menswear
Category: Public Relations
Seniority: Director
Job Type: Full time

Marketplace Role

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Job Description

Position

Celine is a fast-growing French and Leather-Goods Couture House that belongs to Lvmh group driven by a new holistic and creative project led by Hedi Slimane, its Artistic, Creative and Image Director.

Celine’s ambition is to become one of the most iconic luxury brands worldwide.

To make this vision a reality we are looking for enthusiastic, agile and passionate personalities who are eager to evolve in a demanding environment.

Your Work Environment

The N.A Director will be part of Celine Media team, and as such will echo the Global Strategy on the local markets. N.A being a strategic axis of development for the House, the position is newly crafted and will require to settle local process and relationships (position previously handled from Paris).

The media scope includes all media activities: Print, outdoor, Social and Display, but excluding Search (working in collaboration with e commerce team).

Based on these, the North America Media Director, will handle the following scope:

Your Impact:

Strategy.

Hq Media team elaborates the global communication ambitions, media annual brief and individual campaigns guidelines.

This role will elaborate the regional brief for each local agency (Usa and Canada). They will also refine and re-challenge agencies’ recommendation, and finally share its own local strategies with Hq in order to get all green lights.

The expectation is to lead the local agencies, bring proactivity in terms excellency, innovation, and improvements.

Media Expertise

The Director will be the local lead of Celine strategy. This implies to have a strong background in media, and to be eager to search for new platforms (all media), captivating, alternatives, innovative or differentiating. Hence, meet and collaborate closely with local media partners will be important especially in outdoor.

Traveling to cities in Us and Canada will be requested to manage the outdoor markets dynamically.

Sharing with Hq and proposing new or better media strategy/buying will be key to success.

Being based in a leading tech country, a positive relationship with digital partners will also be key to improve the strategic or tactical global strategy.

Finally, the competitive scanning and review will be part of the scope, to identify the best or worst cases.

Planning

In close relationship with local agencies, ensure each campaign is planned and implemented as per the agreed strategy, as per approved budget and guidelines.

Make sure that all operational details are accurately set up.

Budget Management

In this role, the director will follow up on budgets, from planning to invoicing. They will coordinate Top management review presentations for N.A, under the lead of Media Hq. They will also supervise all invoicing process and validation.

Planning Reporting

  • Responsible for campaign quality of implementation (immediate checking) & performance achievement (on all media)
  • Ensure to develop a continuous and informational post analysis of each campaign to improve media efficiency and budget allocation, based on agreed critical metrics.
  • Advertising Material
  • All assets are developed internally in Paris Studio. This role will accurately brief the team and negotiate all additional deadlines necessary.

Profile

Keys For Success

Working relationships

Internally:

  • Hq media team
  • Zone President and local retail team, in order to identify areas for business specific support (tactical or strategic)
  • Pr, Vip and E Commerce teams, in order to align on 360 local strategies
  • Finance team

Externally:

  • Media agencies for Canada and Usa
  • Media owners

LVMH Media team in the Us : Establish close relationships with Lvmh and other Lvmh Group companies

Education: Bachelor’s degree required

Experience: minimum 10 years in media management in Us, ideally for a Fashion Maison.

Expertise: strong landscape knowledge, already positive relationship established with media owners, strong digital capability (fluent in Kpi management and optimization)

Proficiencies: Proactive and strong leadership, with balance of strategic and creative/interpersonal skills. Accuracy is important.

Language: Proficient in English

Additional Information

Our Engagement

Celine is an equal opportunity employer. We want to offer an inclusive environment of mutual respect where we embrace diversity and all our employees feel included, developed, and heard.

We are committed to the prevention of all discrimination, providing equal opportunities to all applicants irrespective of gender, gender expression, disability, origin, background, religious beliefs or sexual orientation or any other basis protected by law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, and to perform crucial job functions.

About Celine

At CELINE the products are central to everything and speak for themselves. Ready to wear, leather goods, accessories and shoes: each item is crafted to be beautiful and practical, without artifice, in tune with the everyday lives of the women for whom it is designed.

CELINE’s focus is on “less but excellent”. Rooted in the present, CELINE writes its history day after day: exploration, creative energy and committed choices lie at the heart of its culture. This explains the brand’s ability to be full of surprises. Its major characteristics are sophisticated materials, a passion for detail and timeless modernity.

CELINE is a company which creates affinities, built on a clear value system: sincerity, agility, focus. Internally, everyone is a stakeholder and ambassador for a single, coherent project: to make beautiful, sincere and genuine products which empower women and give them joy in dressing and living for themselves.

CELINE looks above all for individuality and talent in those who contribute to achieving this goal, not a specific “profile”.

Media Director, North America
Celine
New York
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Media Director, North America
Celine
New York

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