Key Responsibilities

• Ensure Cartier is held to the highest standards & brand positioning across all Pr activities for North America (Na).
• Partner with Pr Manager in developing focused and elevated strategies for Na to increase brand awareness, exposure and editorial coverage for the Maison, including product launches & brand image initiatives.
• Pr lead for all topics surrounding Cartier Fragrances. Responsible for partnering closely with Hq, Fragrance Marketing & Pr Agency to produce e-influencer initiatives, press treatments, coverage and experiences for Cartier Fragrances.
• Responsible for concepting and executing Pr strategies for boutique openings and renovations, including but not limited to: press release, asset creation, pitching, e-influencer activations, events & experiences. Provides direction and guidance to other Pr team members who may be supporting the project(s).
• Support Pr Manager in the development of broader strategies and pitching of in-depth, key feature stories & large-scale editorial projects for Na-based outlets.
• Own, maintain and present measuring systems of growth utilizing Dmr (editorial) and Traaker (influencer activations) to ensure effective strategies – identifying strengths as well as areas for growth. Analyze missed opportunities and strategize on how to course correct. Main point of contact for all reporting and analytics.
• Brainstorm ideas for Pr opportunities and develop strong angles for pitches, press releases and e-influencer campaigns. Introduce both traditional & forward-thinking ideas.
• Develop and maintain working relationships with editors, e-influencers, agents, key stakeholders and vendors in the luxury, fashion & trade spaces.
• Liaise and partner with Na commercia, marketing & communications teams on local strategies to create buzz and awareness in local markets across the regions.
• Work closely with Hq Pr office in Paris to support year-round communications strategies that coincide with global initiatives, including press presentations, pitching stories about the Maison and key products, etc.

Qualifications:

• Bachelor’s Degree preferred
• 3-6 years of marketing or communications experience with understanding of luxury media, editorial landscape, and industry behavior
• Established industry & editorial relationships in the luxury, creative, fashion & trade spaces
• Excellent verbal & written communication, interpersonal skills & presentation
• Ideal candidate will be a motivated team player with the ability to multitask while prioritizing a dynamic workload
• Proactive, flexible, organized and hardworking
• Combination of creative & strategic thinking with ability to identify opportunities
• Uphold keen understanding of Maison’s image, values and goals
• Provide a consistent, professional and diligent internal & external experience while managing project expectations
• Time management skills and ability to multitask – this role requires managing many different areas for several aspects of the business simultaneously; candidate should not get stressed under pressure
• Excellent computer skills – key platforms include: Microsoft Office, Excel, PowerPoint, Teams, Sap, Dmr, Cision & Traaker