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Public Relations Assistant Manager
Cartier
New York
Luxury Watches and Jewelry
Full time
Posted 2 weeks ago
Copied
Market: NY - New York
Industry Segment: Luxury Watches and Jewelry
Category: Public Relations
Seniority: Manager
Job Type: Full time

Marketplace Role

As a service to our candidates we present 1000’s of luxury industry roles as part of our Marketplace offering. For these jobs you will be forwarded to the brand to apply directly.

Job Description

Key Responsibilities

  • Ensure Cartier is held to the highest standards & brand positioning across all Pr activities for North America (Na).
  • Partner with Pr Manager in developing focused and elevated strategies for Na to increase brand awareness, exposure and editorial coverage for the Maison, including product launches & brand image initiatives.
  • Pr lead for all topics surrounding Cartier Fragrances. Responsible for partnering closely with Hq, Fragrance Marketing & Pr Agency to produce e-influencer initiatives, press treatments, coverage and experiences for Cartier Fragrances.
  • Responsible for concepting and executing Pr strategies for boutique openings and renovations, including but not limited to: press release, asset creation, pitching, e-influencer activations, events & experiences. Provides direction and guidance to other Pr team members who may be supporting the project(s).
  • Support Pr Manager in the development of broader strategies and pitching of in-depth, key feature stories & large-scale editorial projects for Na-based outlets.
  • Own, maintain and present measuring systems of growth utilizing Dmr (editorial) and Traaker (influencer activations) to ensure effective strategies – identifying strengths as well as areas for growth. Analyze missed opportunities and strategize on how to course correct. Main point of contact for all reporting and analytics.
  • Brainstorm ideas for Pr opportunities and develop strong angles for pitches, press releases and e-influencer campaigns. Introduce both traditional & forward-thinking ideas.
  • Develop and maintain working relationships with editors, e-influencers, agents, key stakeholders and vendors in the luxury, fashion & trade spaces.
  • Liaise and partner with Na commercia, marketing & communications teams on local strategies to create buzz and awareness in local markets across the regions.
  • Work closely with Hq Pr office in Paris to support year-round communications strategies that coincide with global initiatives, including press presentations, pitching stories about the Maison and key products, etc.

Qualifications:

  • Bachelor’s Degree preferred
  • 3-6 years of marketing or communications experience with understanding of luxury media, editorial landscape, and industry behavior
  • Established industry & editorial relationships in the luxury, creative, fashion & trade spaces
  • Excellent verbal & written communication, interpersonal skills & presentation
  • Ideal candidate will be a motivated team player with the ability to multitask while prioritizing a dynamic workload
  • Proactive, flexible, organized and hardworking
  • Combination of creative & strategic thinking with ability to identify opportunities
  • Uphold keen understanding of Maison’s image, values and goals
  • Provide a consistent, professional and diligent internal & external experience while managing project expectations
  • Time management skills and ability to multitask – this role requires managing many different areas for several aspects of the business simultaneously; candidate should not get stressed under pressure
  • Excellent computer skills – key platforms include: Microsoft Office, Excel, PowerPoint, Teams, Sap, Dmr, Cision & Traaker

About Cartier

The story of Cartier is founded on audacity and passion. For more than 170 years we have embraced a bold, pioneering spirit that continues to inspire our teams across all Métiers from our boutiques to our workshops and corporate offices. Our 8,500+ colleagues of 90 nationalities are united by a shared independent spirit and commitment to excellence, striving to continuously enrich our Maison’s heritage by pushing the boundaries of creativity.

Public Relations Assistant Manager
Cartier
New York
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Public Relations Assistant Manager
Cartier
New York

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